SHOEI NEOTEC II & SENA SRL COMMUNICATION SYSTEM

Irvine, CA (March 6, 2018) – Sena, the industry leader in Bluetooth communication for power sports is teaming up with Shoei, the world’s premier motorcycle helmet manufacturer to release today a joint endeavor, the SRL Communication System for Neotec II. SHOEI® Safety Helmet Corp is proud to announce the Spring ’18 arrival of the all-new NEOTEC II to the North American marketplace, as well as the specially developed, SENA-exclusive SRL Bluetooth Communication System designed for seamless integration with the NEOTEC II.



“SENA has made products that are compatible with SHOEI helmets in the past. But we are proud to finally announce this joint endeavor. Seamless integration of the SRL into the NEOTEC II will provide the optimal riding experience.” Says Tae Kim, CEO SENA Technologies, Inc.

SENA’s exclusive SRL Communication System is tailored specifically to the SHOEI NEOTEC II helmet. When installed, the SRL is virtually undetectable from the outside of the helmet, and functions with a simple 3-button control. Chatting with other riders via bluetooth intercom, listening to music, hearing turn-by-turn GPS directions, and much more has never been this streamlined in such a high quality device. Learn more about the SRL here.

The NEOTEC II is an every-occasion helmet with the adaptability to excel no matter where your next journey takes you. The convenient “flip-up” versatility of a true two-in-one helmet combined with next-level aerodynamics, an internal sun shield, the Pinlock® EVO fog-resistant system, and the ability to seamlessly integrate with the all-new SENA SRL (SHOEI Rider Link) Communication System, the NEOTEC II is the pinnacle of modular helmet design for today’s hybrid motorcyclists.

“We are very excited to see SENA introduce a truly integrated communication system that has been specially designed for the NEOTEC II. The fact that there is no compromise to the appearance of our helmet nor the aerodynamic performance, including wind noise, is very exciting! SENA’s well-known history and innovative product design will no doubt positively enhance each rider’s experience on any journey.” – Moichi Tsuzuki, President of SHOEI North America.



FOR MEDIA USE ONLY:

NEOTEC II Press Kit

SHOEI Digital Assets Portal

SENA Social Media:
Instagram: @senabluetooth
Facebook: Facebook.com/senabluetooth
Twitter: @senabluetooth
Hashtags: #RideConnected #SenaBluetooth

SHOEI Social Media:
Instagram: @shoeihelmetsusa
Facebook: Facebook.com/SHOEIHelmetsNorthAmerica
Hashtags: #NeotecII #Neotec2 #Neotec #Shoei #ShoeiHelmets

ABOUT SENA TECHNOLOGIES, INC: SENA Technologies, Inc. is the global leader in Bluetooth Innovation for the motorsports, action sports and outdoor sports lifestyles – enabling real-time communication in the thick of the action. SENA offers its products worldwide through its global network of distributors, retailers and OEM partners. For information on SENA Technologies, Inc. and it’s full product line please visit www.sena.com or contact marketing@sena.com with any inquiries.

ABOUT SHOEI® PREMIUM HELMETS: The name SHOEI® has long been synonymous with “premium” in the motorcycle helmet market – a credential that hundreds of loyal men and women in our Japanese factories wear with great pride. The evolution and production of our world-class helmet line is a meticulous process that combines the very latest in technology with consumer feedback, modern testing practices, advanced materials, and nearly 60 years of helmet building experience. Just like the very first SHOEI® helmet built by our founder back in 1959, every SHOEI® today is still handmade in Japan utilizing a sophisticated process that involves over 50 people for each and every helmet. For more information, visit our website.