Back to all news


agosto 31, 2017

Sena is back for second year at Eurobike Trade Show to show their expanding product line

FRIEDRICHSHAFEN, Germany (August 31, 2016) -Sena, the industry leader in Bluetooth innovation for the motorsport and outdoor activities markets, will be back for the second year at 2017 Eurobike Trade Show in Friedrichshafen. After this year’s highly anticipated release of the X1 and X1 Pro Cycling helmets, Sena has earned a coveted spot in the cycling industry and has no plans of slowing down.

Sena Smart Bluetooth Cycling Helmet

Eurobike, which started in 1991, is the World’s leading trade show for the cycling industry. Last year alone the show drew 42,720 cycling enthusiasts from all over the globe along with an incredible 1,766 media representatives from 41 different countries. The Sena booth will be located at hall A4, stand number 202.

At Eurobike 2016 Sena debuted the revolutionary X1 and X1 Pro Cycling helmets, which have since hit the market and taken the cycling world by storm. The X1 is the world’s first fully integrated Bluetooth cycling helmet, allowing for seamless smartphone connectivity via Bluetooth 4.1 to listen to music, GPS navigation, make and answer phone calls, and even receive data from fitness apps through the built in HD quality speakers. The X1 Pro is the all-in-one package, which includes a QHD bicycle helmet camera in addition to the many features already packed into the X1. X1 Pro users will be able to use the Sena Camera App to instantly preview and download the footage from the helmet’s built-in camera. The X1 retails for €229, while the X1 Pro retails for €399 (including VAT).

Sena is expanding their cycling helmet product line with the Sena R1 Bluetooth integrated Road Cycling Helmet, an aerodynamically designed helmet with the same feature set as Sena’s original X1. Sena will also have 2 additional helmet prototypes on display at the show, along with Sena’s existing outdoor activities product line.

Sena Smart Bluetooth Cycling Helmet

Looking for more than 4 connections? The X1 and R1 can easily connect to the Sena RideConnected App to intercom with a virtually limitless amount of riders over an infinite range, so long as you are connected to a mobile network. Sena offers a variety of products perfect for every cyclist, learn more here. For a closer look at our cycling products in action, head over to our YouTube channel.

Eurobike opens its doors to the general public this Saturday, September 2 (9 a.m. – 6 p.m.) Cycling enthusiasts will get the unique opportunity to explore new products and innovations in the cycling industry. Tickets are available online at or on-site at Messe Friedrichshafen.

About Sena Technologies, Inc.
Established in 1998, Sena Technologies, Inc. is the leading innovator in the motorcycle and outdoor sports communication market. After long standing success producing enterprise level Bluetooth® networking products, Sena released our first Bluetooth intercom headset for motorcyclists in 2010: the SMH10. Sena has continued to lead the category by developing innovative motorcycle and outdoor sport communications devices, including intercoms with integrated cameras, smart helmets, Mesh intercom technology, and a variety of software and apps which power and control the hardware.

In addition to and as a result of producing technically innovative products for enthusiasts, Sena has come to be the Bluetooth communication supplier of choice for the industry’s leading motorcycle and helmet OEMs. Leveraging our longstanding design and development expertise, Sena has partnered with many other manufacturers to bring Bluetooth communication to a wide variety of brands and retailers. Sena’s products are offered worldwide through its global network of distributors, retailers and OEM partners.

With 20 years of technical development experience behind us, Sena continues to produce innovative communication solutions for 2-wheel and outdoor enthusiasts worldwide. We now look forward to satisfying the needs of our customers and partners through the next 20 years and beyond.

Twitter: @senabluetooth
Instagram: @senabluetooth
Youtube: @senabluetooth