Sena's Story

Sena is a brand built of motorcycle riders and technology enthusiasts alike. Founded in 1998, Sena started as an industrial technology company, providing enterprise-level Bluetooth® networking products to customers across the globe. After long-standing success in developing these products, the Sena team started to think about other ways that their advanced technology could be utilized.


Created by Riders, for Riders

Sena’s founder and CEO, an avid motorcyclist, realized that his technology could bridge the gap for wireless rider-to-rider motorcycle communication, which was virtually impossible at the time. Sena set out on a new mission to provide a solution for motorcyclists to communicate with one another safely and efficiently.

Using proven Bluetooth technology, Sena launched their first motorcycle Bluetooth communicator, the SMH10, in 2010. The SMH10 was just the beginning of a passion-driven product line that has provided innovative communication solutions to enthusiasts in the motorcycle and powersports space for over a decade. As innovation expanded, Sena’s product offerings began to cater to the cycling, outdoor, and industrial markets. Sena has expanded upon its original Bluetooth communication platform with a proprietary Mesh Intercom™ platform that allows even more riders to connect with the single touch of a button.

As a result of producing technically advanced products for enthusiasts, Sena has become the communication supplier of choice for the industry’s leading motorcycle and helmet OEMs. Leveraging their long-standing design and development expertise, Sena has partnered with many other manufacturers to bring Mesh and Bluetooth communication to a variety of brands and retailers. Sena’s products are offered worldwide through its global network of distributors, retailers, and OEM partners.


Sena's Goal

At Sena our goal is to produce products fit for the adventures that our customers dream about. Sharing a laugh with fellow riders and being able to safely warn them about dangers on the road, listening to your favorite tunes, and conveniently hearing turn-by-turn directions straight through your helmet is the ideal way to ride – and we want to share that with every rider out there. #RideConnected