May 31, 2023
SENA Technologies Inc, the global leader in integrated communications systems and Team dsm-firmenich, UCI World Tour team and 2017 Giro d'Italia winner have renewed their partnership for the 2023 UCI race year. Giro de Italia was the first monument Grand Tour race with Tour de France and la Vuelta de España.
A Grand Tour race is a multi-stage event. It takes place over three weeks. The routes vary, with some stages featuring challenging terrain and mountain climbs, while others are designed on flat roads ideal for sprint finishes. In addition, there is an individual time trial, where the ability of the technical team to support the rider relies heavily on clear and seamless communication between the two units. This is the case on every stage. The riders and the sports director's vehicle are in radio contact, allowing them to communicate their race strategy in real time and address any challenges that may arise.
Through collaboration with Team dsm-firmenich's professional cycling riders and directors, SENA gained valuable insights into their needs. This led to the development of a cutting-edge communication solution for both riders and sports directors, built on SENA's advanced communication protocol, Mesh™ intercom. This innovative system enables an unlimited number of athletes to communicate seamlessly with their team director and fellow teammates during races, offering unrivaled sound quality and an enhanced focus on the competition.
"We are excited to continue our partnership with Team dsm-firmenich, as it represents an important step in enhancing in-race communication at the highest level of cycling. We are proud that SENA’s technology can not only bridge the gap left by traditional race radio, but also elevate the overall rider and team experience with the state-of-the-art communication equipment. Team dsm-firmenich's quest for innovation and drive to improve performance align perfectly with SENA’s focus on technology.” Tae Kim, CEO of SENA Technologies Inc.
Thanks to SENA's technology, riders benefit from a lightweight, practical and high-quality communication solution. This enhances their performance and comfort during cycling competitions.
"We’re thrilled to continue our partnership with SENA and use their innovative communication system. We’re looking forward to combining our experience with their years of knowledge and expertise to improve communication between riders and coaches during training and races.” - Piet Rooijakkers, R&D expert of Team dsm-firmenich.
With one of the most significant race radio innovations in decades and a partnership with Team dsm-firmenich, a top cycling team in UCI World Tour, SENA breaks away from the pack into the future of competitive cycling. SENA’s Mesh™ technology is available for pro-cyclists in their professional race communication system, and for all cyclists in their full line of smart cycling helmets and headsets