IRVING, Texas (November 3, 2026) – Sena Technologies, Inc., the global leader in motorcycle smart helmet and communication solutions, today announced a significant expansion of its global motorsports sponsorship initiative during EICMA 2026. Demonstrating an unwavering dedication to road racing and elite circuit competition, Sena is extending its presence across the Isle of Man TT (IOMTT), Honda Racing Corporation (HRC), and the Castrol Honda LCR MotoGP team.

Powering Road Racing Excellence: HRC UK and the Isle of Man TT

Building on a shared pursuit of ultimate performance, Sena is proud to announce a new partnership with HRC UK, serving as an official sponsor for both the iconic Isle of Man TT races and the legendary North West 200 (NW200) for the 2027 racing season.

Additionally, Sena will continue its official support of the Isle of Man TT itself for 2027 and 2028, following a successful inaugural sponsorship year in 2026. To commemorate this ongoing connection to the world’s most famous road race, Sena is introducing two exclusive, limited-edition communication units:

• IOMTT EDITION 60S Evo
• IOMTT EDITION 60X

Limited to just 500 units each, these collector-grade models feature official Isle of Man TT custom colorways and motorsports inspired audio prompts. Available exclusively to customers in North America and Europe, these limited editions combine Sena’s latest Mesh and Bluetooth communication technology with the legendary spirit of Snaefell Mountain.

A Continuing Legacy in MotoGP: Castrol Honda LCR

Sena is also thrilled to confirm the extension of its partnership with the Castrol Honda LCR MotoGP team through the 2027 season. First established in 2019, this relationship represents nearly a decade of collaboration at the pinnacle of motorcycle road racing, serving as a vital proving ground for Sena’s high-performance technology and brand presence on the global stage.

“Motorsports are built into the DNA of SENA,” said Shawn Kim, Senior Vice President of Marketing of Sena Technologies. “Working alongside world-class organizations like HRC, the Isle of Man TT, and LCR MotoGP allows us to support the highest levels of racing while staying deeply connected to the global riding community. We are honored to fuel these legendary rivalries and heritage events for years to come.”

Exhibition Details & Booth Attractions

• Event: EICMA 2026 (International Motorcycle and Accessories Exhibition)
• Dates: November 5 through November 8, 2026
• Location: Fiera Milano (Rho), Milan, Italy
• Sena Location: Hall 7, Stand I32

To celebrate these partnerships, official HRC and Castrol Honda LCR race bikes will be on display directly at the Sena Booth throughout the show. Visitors are warmly encouraged to stop by, get up close with these elite machines, and take photos.

For more information, visit www.sena.com.

About Sena Technologies Inc. Founded in 1998, SENA is the global leader in innovative communication systems, offering advanced connectivity solutions for adventure enthusiasts and professionals. SENA pushes the boundaries of technology with a range of products: from motorcycle helmets to communication systems for outdoor sports and industrial environments. Our products integrate cutting-edge technologies such as Bluetooth and Mesh Intercom, ensuring superior user experiences in terms of safety and performance. Whether on the road, in the mountains, or at sea, SENA accompanies its users wherever adventure takes them.

#RideConnected

Media Contacts

North America

• Tim Seargeant
• Phone: +1 (972) 777-6808 ext. 262
• Email: marketing.us@sena.com

Europe

• Vlada Bokza
• Telephone: +33 (0)7 88 05 45 17
• Email: marketing.eu@sena.com