COLOGNE, Germany (March 9, 2022) — Sena Technologies, Inc., the leading company in Mesh & Bluetooth communication solutions for powersports and outdoor sports, is proud to announce its partnership with Team DSM for the 2022 season onwards.

Sena began developing communication systems for motorcycling in 2010, and since then has continued to offer innovative technological solutions to motorcycle enthusiasts, establishing itself as a leading player in the sector. 

The transition from motorcycling to bicycle communication came naturally, Sena immediately made its mark on the cycling scene, with innovative smart helmets and universal cycling  communication devices backed by a solid technical background built up over the years.

With the partnership with Team DSM, Sena places itself side by side with the most important cycling brands and proposes itself as a strong and reliable partner for the millions of fans of this sport.

“We are sincerely excited to announce this partnership, associating with Team DSM is an important step in the world of cycling. Team DSM’s quest for innovation aimed at improving sporting performance is a perfect match for Sena’s technological vocation!” Said Tae Kim, CEO of Sena Technologies Inc. 

Bas Bode, partnership manager at Team DSM: “We are very pleased with our partnership with Sena. Communication between riders and between riders and coaches is essential to work together optimally during races. We often ride under challenging circumstances where our communication systems are tested to the limit. Sena’s experience and technological lead will help us to optimize our on-bike communication. Our experts are very much looking forward to work with Sena’s specialists to develop innovative on-bike communication solutions.”

About Team DSM

Team DSM is a Dutch road cycling team founded in 2005 and licensed by the UCI World Tour. The team has had major successes since 2012, mainly thanks to sprinters Marcel Kittel and John Degenkolb, and the Dutch time trialist Tom Dumoulin.

Kittel won eight stages at the Tour de France and two at the Giro d’Italia, while Degenkolb won a stage at the Giro d’Italia and nine at the Vuelta a España, as well as several classics including, in 2015, Milan-San Remo and Paris-Roubaix.

Dumoulin won the Giro d’Italia 2017 , finished second at the 2018 Giro d’Italia and the 2018 Tour de France, and claimed several stages victories in the three Grand Tours.

Team DSM’s motto is “Keep Challenging” which indicates the determination to pursue dreams and not accept the status quo, to be the world champion of teamwork, to push the boundaries of science and technology to make equipment faster, calculations more accurate, training more effective and nutrition more optimal.

The fight against doping and the protection of the environment are two other challenges that are close to Team DSM’s heart, with the team being in the front line in independent and particularly strict control procedures and as an Ambassador for the charity Trees for All.