From April 24-26, Sena joined thousands of cycling enthusiasts, families, and industry professionals at Parc Floral de Paris for one of the most dynamic cycling gatherings in France. With over 11,000 visitors and a strong mix of B2C and B2B audiences, the event provided the perfect setting to do what matters most to us: meet people face-to-face and show how our technology fits into real riding experiences.

Staying close to the community

At Sena, innovation doesn’t happen in isolation. Events like Vélo in Paris 2026 are essential because they bring us directly to the people who use our products every day, as well as those who are just discovering them. Whether it’s a commuter, a weekend rider, a retailer, or a professional athlete, these in-person interactions allow us to listen, learn, and continuously refine what we build.

Being present locally also supports a key belief: linked riding should be available to everyone. It’s not just about high-performance elite riders, but about making communication and safety available across all levels of cycling.

From the booth to the track

Visitors got the chance to personally witness Sena’s most recent developments at our booth. We demonstrated how seamless communication can improve every ride by showcasing bike communicators like the BiKom 20 and smart helmets like the U1 and S1 through live demonstrations and hands-on experiences.

The booth quickly became a space for exchange, where curiosity turned into conversation, and conversation into connection. From retailers exploring new opportunities to riders testing our solutions in real time, the energy reflected exactly what connected cycling is about: bringing people together.

But the experience didn’t stop at the booth. It extended beyond, onto the event grounds, where technology met real-life application.

Empowering the next generation

One of the standout moments of the event was the kids’ bike race. Sena supported this initiative by providing smart helmets and communication devices, allowing parents to stay connected with their children throughout the race and creating a safer, smarter, more connected ride for the kids.

Seeing this technology in action in such a meaningful context was a powerful reminder of its impact. For young riders, it added reassurance and confidence. For parents, it created a new level of connection and peace of mind. And for us, it demonstrated that our solutions are not only about performance, but also about shared experiences and fun.

Moments like these highlight an important truth: the future of cycling isn’t built only on innovation, but on inclusion too.

Safety first, always

At the core of everything we do is a simple principle: safety comes first. Communication plays a crucial role in safer riding, whether it’s coordinating with a group, navigating traffic, or simply staying aware of your surroundings.

Our technology is designed to enhance (not distract from) the ride, giving cyclists the ability to stay connected without compromising focus. The kids’ race activation was a perfect example of this philosophy in action, showing how communication can provide both reassurance and control in a safe, intuitive way.

By integrating safety into every product and every experience, we aim to support riders of all ages and skill levels, helping them feel more confident every time they get on the bike.

Looking ahead

As Vélo in Paris 2026 comes to a close, we leave with more than just great memories. We leave with valuable insights and renewed motivation to keep pushing connected cycling forward.

This event reinforced why showing up matters. Because behind every product is a rider, and behind every ride is a story worth connecting.

#RideConnected #RideProtected