Sena Technologies Inc, the global leader in the integrated communications systems, and Team dsm-firmenich, UCI World Tour team and 2017 Giro d'Italia winner, have announced a renewal in their partnership for the 2023 UCI race year.
A pioneer in integrated motorcycle communications systems, Sena launched their first integrated communication systems in cycling helmets in 2020, and shortly after, began speaking with professional cycling teams to better understand their needs. What resulted was a communication solution for riders and sports directors based on Sena’s advanced communication protocol, Mesh™ intercom, allowing an unlimited number of athletes to communicate with the team director and teammates while racing, with unparalleled sound quality and enhanced focus on the race.
Team dsm-firmenich is a Dutch-licensed global professional cycling team operating at the highest level of the sport since 2008, with a unique scientific and innovative focus which is really implemented through a culture of true cooperation. With three programs (men, women and development) under that same umbrella, the team is known for their Keep Challenging mantra: to redefine cycling through cooperation and innovation. The team achieved big victories with their men’s and women’s programs in monumental classic races, many stage victories in grand tour and the overall victory of the Giro d’Italia.
The Men’s program in 2023 will hunt stages in Giro d’Italia with a strong group with the likes of Patrick Bevin and Andreas Leknessund, and at the Tour de France they will focus on GC with Romain Bardet as their spearhead.
With their Women’s program they will continue to build on their sprint train with the emergence of Charlotte Kool as a top contender in those fast finales. And together with Juliette Labous they will keep building on extremely promising fourth GC at the Tour de France Femmes and winning the queen mountain stage of the Giro Donne.
“We’re thrilled to continue our partnership with SENA and use their innovative communication system. We’re looking forward to combining our experience with their years of knowledge and expertise to improve communication between riders and coaches during training and races.” - Piet Rooijakkers, R&D expert of Team dsm-firmenich.
The cooperation between Team dsm-firmenich and Sena began in 2022, when Sena introduced a Mesh™ Intercom system, allowing easy communication between riders and their sports directors. The new system's safety and convenience was bolstered through a collaboration with Shimano. Sena's technology is compatible with Shimano's Di2 system. A button directly integrated into the handlebars allows athletes to activate the Sena microphone in their Team helmet, while keeping their hands and sights in position at all times. Furthermore, Team dsm-firmenich will make significant weight savings in 2023, as Sena's communication system shaves 130g from the traditional radio system (down from 160g to 30g).
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