Irving, Texas, United States – November 4, 2025 – Sena Technologies Inc., the global leader in advanced motorcycle communication, today announced the introduction of the APEX Series, a new line of Bluetooth intercom systems designed for the mid-range market. The Apex and Apex Plus offer premium features, including a Thumb Wheel interface, wireless charging, and replaceable batteries, making advanced communication more accessible for daily riders and touring enthusiasts. The new series will debut at the EICMA Trade Show in Milan, Italy, from November 4-9, 2025.

The APEX Series fills a critical gap, delivering high-end convenience and robust functionality without the flagship price tag.

“The APEX Series is designed for the rider who values premium features like replaceable batteries and intuitive controls, but doesn’t necessarily need the complexity of an advanced system,” said Jakub Smykal, Vice President of Salesat Sena Technologies Inc. “These units offer incredible value, providing crystal-clear communication, advanced noise control, and a sleek user interface, all built into a durable, convenient package that simplifies the riding experience.”

APEX and APEX Plus: Advanced Features for Seamless Communication

Both the APEX and APEX Plus units are engineered for intuitive operation and maximum longevity, ensuring reliable performance across short commutes and long tours.

Shared Premium Features:

• Ergonomic Control: Features the Thumb Wheel UI (Rotate + Press) for effortless, glove-friendly operation.
• Power Management: Includes Replaceable Batteries, Wireless Charging capability, and a Dual Charger for ultimate convenience and extended lifespan.
• Convenience:  Magnetic Mount, Interchangeable Faceplates, and Auto On/Off functionality.
• Durability & Clarity: IPx7 Waterproof Rating and Advanced Noise Control (ANC) to reduce wind and road noise.
• Intelligence: Built-in Voice Command and Over the Air (OTA) Updates for easy firmware management.
• Entertainment: Integrated FM Radio.

APEX Plus: Multi-Way Connectivity

The APEX Plus is the more robust option, designed for small-group riding:

• Multi-way Bluetooth Intercom with a simple one-button pairing feature, allowing connection up to four riders.

APEX: Focused Two-Way Communication

The APEX is the perfect solution for rider-to-passenger or rider-to-rider communication:

• Two-way Bluetooth Intercom with a simple one-button pairing feature for connecting another rider.

Sena Technologies Inc. invites all media and industry professionals to experience the new APEX Series and its blend of premium features and accessibility.

Find Sena Technologies Inc. at EICMA:
Fiera Milano, Rho
Hall 7, Booth I32
November 4-9, 2025

About Sena Technologies Inc. Founded in 1998, SENA is a global leader in innovative communication systems, offering advanced connectivity solutions for adventure enthusiasts and professionals. SENA pushes the boundaries of technology with a range of products—from motorcycle helmets to communication systems for outdoor sports and industrial environments. Our products integrate cutting-edge technologies such as Bluetooth 5.0 and Mesh Intercom, ensuring superior user experiences in terms of safety and performance. Whether on the road, in the mountains, or at sea, SENA accompanies its users wherever adventure takes them.

#RideConnected

Media Contact:

• Tim Seargeant
• Phone: +1 (972) 777-6808 ext. 262
• Email: marketing.us@sena.com