Irving, Texas, United States – November 4, 2025 – Sena Technologies Inc., the global leader in advanced motorcycle communication, today announced the launch of the next-generation 60X communication units, expanding Sena’s 60 Series flagship line. This new unit represent a major leap forward in rider safety, convenience, and connectivity, reinforcing Sena’s position at the forefront of motorcycle technology.

Sena’s new 60X will be showcased for the first time at the EICMA Trade Show in Milan, Italy, from November 4-9, 2025.

“The 60X is the culmination of years of engineering dedicated to the connected rider experience,” said Dr. Wonhee Lee, Senior Vice President of Productat Sena Technologies Inc. “We focused on integrating intelligence and convenience like AI-based noise cancellation, Auto On/Off, and wireless charging, and enhancing the stability of Mesh technology in order to build a platform that makes complex features effortlessly simple. The 60X elevates what riders can expect from their communication systems, ensuring they are safer, more connected, and less distracted on the road.”

The Next Evolution: Sena 60X Technology Highlights

The new 60X is engineered to offer unrivaled performance, convenience, and intelligence, setting a new standard for rider communication technology, with an advanced, high-performance chipset.

Sena 60X : The Ultimate Communication Hub

The 60X is designed for riders who demand maximum functionality and safety integration:

• Connectivity: Mesh Intercom 3.0 + Bluetooth Intercom capabilities.
• Intelligence & Convenience: Wireless charging with Auto On/Off power management.
• User Experience: Intuitive controls via a 3-way Joystick and Wave Button, with button customization available via the app.
• Rugged Design: IPx7 waterproof rating and magnetic mount with Pogo pin for enhanced durability and convenience.
• Clarity & Power: AI-Based Noise Cancellation (AINR) and Enhanced Voice Command.

Sena Technologies Inc. invites all media and industry professionals to experience the new era of motorcycle communication technology at EICMA 2025.

Find Sena Technologies Inc. at EICMA:
Fiera Milano, Rho
Hall 7, Booth I32
November 4-9, 2025

About Sena Technologies Inc. Founded in 1998, SENA is a global leader in innovative communication systems, offering advanced connectivity solutions for adventure enthusiasts and professionals. SENA pushes the boundaries of technology with a range of products—from motorcycle helmets to communication systems for outdoor sports and industrial environments. Our products integrate cutting-edge technologies such as Bluetooth 5.0 and Mesh Intercom, ensuring superior user experiences in terms of safety and performance. Whether on the road, in the mountains, or at sea, SENA accompanies its users wherever adventure takes them.

#RideConnected

Media Contact:

• Tim Seargeant
• Phone: +1 (972) 777-6808 ext. 262
• Email: marketing.us@sena.com