COLOGNE, Germany (March 30, 2021) — Sena Technologies, Inc. the world’s leader in Bluetooth® communication solutions for powersports and outdoor activities, wins the prestigious Best Brand Award in the “Communication Systems” category.



MOTORRAD Magazine is a German publication and the most popular motorcycle media outlet in all of Europe. Every year, MOTORRAD Magazine awards prizes in different categories including "communication systems" for motorcyclists. On the occasion of the Best Brand Awards, readers are able to act as a jury of critics and express their preferences. This year, 51,333 readers cast their votes across 22 categories - that's how the MOTORRAD Readers' Choice 2021 can be summarized in figures. 

We are more than proud to announce Sena's third consecutive success in the category “communication systems” for motorcyclists, with a total of 56.2% of the votes. A percentage that has risen noticeably and steadily over the years (in 2020 it was 44% and 41% in 2019) consolidating a history of quality, success and trust among motorcyclists.

We are incredibly grateful for this success, knowing that behind every vote there is a rider happy with their Sena, and this is, for us, the most beautiful prize. #RideConnected

To learn more about Motorrad magazine, click here.

About Sena Technologies

Established in 1998, Sena Technologies, Inc. is the leading innovator in the motorcycle and outdoor sports communication market. After long standing success producing enterprise level Bluetooth® networking products, Sena released our first Bluetooth intercom headset for motorcyclists in 2010: the SMH10. Sena has continued to lead the category by developing innovative motorcycle and outdoor sport communications devices, including intercoms with integrated cameras, smart helmets, Mesh intercom technology, and a variety of software and apps which power and control the hardware.

In addition to and as a result of producing technically innovative products for enthusiasts, Sena has come to be the Bluetooth communication supplier of choice for the industry’s leading motorcycle and helmet OEMs. Leveraging our longstanding design and development expertise, Sena has partnered with many other manufacturers to bring Bluetooth communication to a wide variety of brands and retailers. Sena’s products are offered worldwide through its global network of distributors, retailers and OEM partners.

With 20 years of technical development experience behind us, Sena continues to produce innovative communication solutions for 2-wheel and outdoor enthusiasts worldwide. We now look forward to satisfying the needs of our customers and partners through the next 20 years and beyond.

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