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December 10, 2019

IRVINE, Calif. (December 10, 2019) -- Sena Technologies, Inc. the global leader in Bluetooth communication solutions for Powersports is proud to announce its support for the upcoming International GS Trophy 2020 as the official rider communication sponsor. As the industry leader in providing communication solutions for motorcycle enthusiasts, Sena is now thrilled to take part in the pinnacle of Adventure riding, the BMW Int. GS Trophy.

Riders using Sena communication devices

2020 will be the seventh year of the Int. GS Trophy, which will take place from February 9th to 16th on the North and South Islands of New Zealand, the lands of the Maori. In 2020, we will see the largest line-up of riders since the first edition of the GS Trophy in 2008. 69 participants on twenty-three teams are preparing to test their riding skills and take on the challenging course and breathtaking scenery.

Participants will ride the BMW F 850 GS on a 2000 km route across New Zealand. Though the GS Trophy is not a race or matter of speed, teams will be able to earn points by showing their skill and endurance as motorcyclists, as well as demonstrating team spirit and fair play. The end of the trip will see a winning team but, each participant will have gotten the opportunity to take part in the adventure riding experience of a lifetime.

“We are beyond excited to join the GS Trophy in Oceania,” says Tae Kim, CEO SENA Technologies, Inc. “To support each rider with our premium communication is an honor and we could not be more excited to #RideConnected with the best adventure riders from across the globe.”

Each participant goes through a rigorous process to qualify for the GS Trophy. Watch the video below for an inside look at the GS Trophy qualifier in southern California.

Each GS Trophy rider will be equipped with Sena´s soon-to-be-released 50R Mesh communication system, keeping them connected with each other throughout the course. In addition to the riders, Marshalls will be outfitted with the Sena SR10 in order to connect to satellite phones to ensure connection and the highest safety standards while riding in the most remote areas in New Zealand.

Built on Sena´s most advanced Bluetooth® 5 platform, the 50R Bluetooth & Mesh 2.0 Intercom headset is Mesh Redefined. The 50R was built with a low profile design compact enough that it won’t get in the way of your adventure. The 50R offers new ways to #RideConnected including Group Mesh, Open Mesh, and the industry-first Multi-Channel Open Mesh Intercom.

Make your own group in Group Mesh and invite up to 24 participants or use Open Mesh and listen in to virtually anyone on Mesh Intercom™. Multi-Channel Open Mesh intercom debuts an industry-first of channels. With 9 channels available in Open Mode, you can switch to a new frequency and continue the conversation with a new group.

Sena 50R Mesh Communication System

The 2020 International GS Trophy website is a destination for all GS enthusiasts looking to learn more about the upcoming event and you can follow along on our social media channels to stay up to date on the latest news. Get ready to #RideConnected with Sena at the 2020 BMW Int. GS Trophy!


About Sena Technologies
Established in 1998, Sena Technologies, Inc. is the leading innovator in the motorcycle and outdoor sports communication market. After long-standing success producing enterprise-level Bluetooth® networking products, Sena released our first Bluetooth intercom headset for motorcyclists in 2010: the SMH10. Sena has continued to lead the category by developing innovative motorcycle and outdoor sport communications devices, including intercoms with integrated cameras, smart helmets, Mesh intercom technology, and a variety of software and apps which power and control the hardware.

In addition to and as a result of producing technically innovative products for enthusiasts, Sena has come to be the Bluetooth communication supplier of choice for the industry’s leading motorcycle and helmet OEMs. Leveraging our longstanding design and development expertise, Sena has partnered with many other manufacturers to bring Bluetooth communication to a wide variety of brands and retailers. Sena’s products are offered worldwide through its global network of distributors, retailers and OEM partners.

With 20 years of technical development experience behind us, Sena continues to produce innovative communication solutions for 2-wheel and outdoor enthusiasts worldwide. We now look forward to satisfying the needs of our customers and partners through the next 20 years and beyond.

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