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September 1, 2021

FRIEDRICHSHAFEN, Germany (September 1, 2021)Sena Technologies, Inc., the global leader in Bluetooth® communication solutions for powersports, outdoor sports, and industrial markets is attending Eurobike 2021 and is proud to present its outdoor sports products line including its latest smart Mountain Bike helmet M1 EVO. Recently launched on the market, the M1 EVO has already stood out among other products for design and innovation, winning two very prestigious awards: the Eurobike Award and the Red Dot Award. 

Sena Red Dot Award

Smart Helmets & Headsets

Smart Helmets with fully integrated communication systems are Sena's trademark.
Sena has already successfully launched several smart helmets for road cyclists, mountain bikers, skaters and commuters. All of these helmets and the new pi upgrade kit can be connected to any smartphone to make phone calls, follow GPS directions, play music and receive feedback from fitness apps. You can also connect two or more Sena products together to talk directly via intercom from helmet to helmet. Microphone and speakers are seamlessly integrated into the shells, and Sena's patented Advanced Noise Control noise filtering technology minimizes ambient noise that can affect conversation, delivering crisp, clear audio every time.

Pi is the perfect complement to the cycling product line, with two-way intercom and smartphone connectivity; it can be installed on the customer's own cycling or outdoor sports helmet, making it instantly compatible with a Sena smart helmet and capable of the same functions.

Sena products use two different intercom communication protocols: Bluetooth® or Mesh Intercom™. R1, Rumba, M1 helmets as well as the pi use Bluetooth 4.1 to establish communication with up to three other riders. R1 EVO and M1 EVO featuring Mesh communication technology are able to instantly connect a potentially unlimited number of users together in a flexible and reliable network.

M1 EVO - Eurobike Award

Following its success at the Red Dot Award 2021 in the "design" and "smart products" categories, Sena is pleased to announce that the M1 EVO has now also won the prestigious Eurobike Award 2021.  The Eurobike Award traditionally honours the most innovative and creative products of the year. The jury is composed of six industry experts and is responsible for selecting the most remarkable products of each edition through a two-step selection process.

Please find an overview of all winners in the online gallery.

Future Products on the Horizon

Sena will be previewing two appealing new products at its booth at Eurobike 2021, which are due to be launched 2022. R2 is a smart helmet which features a Bluetooth Intercom System whereas R2 EVO is equipped with Mesh Intercom technology. Both helmets are designed for road cyclist with a brand new and attractive aerodynamic design. R2X is an absolute first in the category: in addition to the functions that it shares with the other Sena smart helmets, it will be possible to interact with Amazon Alexa directly from the helmet. 




EUROBIKE is undisputedly  the world's most important trade fair in the cycling sector and will be held in Friedrichshafen from 1 to 4 September 2021. Widely attended by both business visitors and end consumers, the first two days of Eurobike are reserved for business visitors. The third and the last day the trade center opens its doors to end customers for two days full of innovations and events. 

Tickets are available online at or on-site at Messe Friedrichshafen. 

Visit Sena at Eurobike in Hall A4 - 500.

About Sena Technologies, Inc.

Established in 1998, Sena Technologies, Inc. is the leading innovator in the motorcycle and outdoor sports communication market. After long-standing success producing enterprise-level Bluetooth® networking products over the last decade, Sena has expanded its offerings into the motorcycle, outdoor sports, and most recently industrial communications segments.

Sena has been able to bridge its strength in outdoor sports communications to industrial settings where the need for highly reliable, efficient and safe communications is required. Sena is working with some of the world’s leading brands in the food processing, manufacturing, construction, warehousing and supply chain, and arbor and landscaping industries. Sena is headquartered in Irvine, CA with offices in EMEA, APAC and North America.

With 20 years of technical development experience behind us, Sena continues to produce innovative communication solutions for two-wheel and outdoor enthusiasts worldwide. The company now looks forward to satisfying the needs of customers and partners through the next 20 years and beyond.

For information on Sena Technologies Inc. and its products, please visit or contact

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