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July 23, 2020

Irvine, California (July 22, 2020)Sena Technologies, Inc., the global leader in Bluetooth® innovation for Powersports and outdoor sports, has announced their partnership with professional Canadian road cyclist Lex Albrecht. Through this partnership, Lex is proving the power of using cutting-edge Bluetooth technology while in the thick of the action.


“I’ve been using Sena for quite a few years now – it definitely enhances the ride.” 

Lex Albrecht

Based in Montréal, Canada, and now riding in major championships across the globe, professional road cyclist, Lex Albrecht began racing in 2009. Her first international cycling competition was the World Cup race in Montréal, followed by the Tour de PEI, and the Tour Cycliste Féminin International de l'Ardèche. She represented Québec at the 2009 Canada Games and has since represented her country several times at the World Championships.

Lex is a spokesperson for the Foundation Charles Bruneau. She has been a member of Toastmasters International (public speaking club), enjoys cross country skiing in the winter as a means of cross-training, and is a huge fan of motorcycling. Lex is also very active in the community and participates in causes that help children, in particular.

As the newest Sena Adventure Seeker, Lex uses the R1 Smart Communications Cycling Helmet to train for upcoming events and the Momentum Smart motorcycle helmet when she’s riding her motorbike. Lex loves to listen to hip-hop as she trains, and the Sena R1 Smart Communications Cycling helmet delivers world-class sound with just a touch of a button. When riding her motorcycle, Lex utilizes the Sena Momentum Smart helmet with Advanced Noise Control™ technology. The Momentum Smart helmet allows her to effortlessly listen to her favorite music, navigate with turn-by-turn GPS directions, and chat through the built-in intercom with up to 7 other riders. Whether Lex is on her bicycle or motorcycle she has a Sena device to keep her connected.

Enjoying a day on the road

Lex uses the Momentum Smart Helmet when riding

Press Contact

Kasey Clough

About Sena Technologies, Inc.

Established in 1998, Sena Technologies, Inc. is the leading innovator in the motorcycle and outdoor sports communication market. After long standing success producing enterprise level Bluetooth® networking products, Sena released our first Bluetooth intercom headset for motorcyclists in 2010: the SMH10. Sena has continued to lead the category by developing innovative motorcycle and outdoor sport communications devices, including intercoms with integrated cameras, smart helmets, Mesh intercom technology, and a variety of software and apps which power and control the hardware.

In addition to and as a result of producing technically innovative products for enthusiasts, Sena has come to be the Bluetooth communication supplier of choice for the industry’s leading motorcycle and helmet OEMs. Leveraging our longstanding design and development expertise, Sena has partnered with many other manufacturers to bring Bluetooth communication to a wide variety of brands and retailers. Sena’s products are offered worldwide through its global network of distributors, retailers and OEM partners.

With 20 years of technical development experience behind us, Sena continues to produce innovative communication solutions for 2-wheel and outdoor enthusiasts worldwide. We now look forward to satisfying the needs of our customers and partners through the next 20 years and beyond. 

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