SENA AND LCR HONDA TEAM RENEW THEIR PARTNERSHIP FOR THE THIRD CONSECUTIVE YEAR

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SENA AND LCR HONDA TEAM RENEW THEIR PARTNERSHIP FOR THE THIRD CONSECUTIVE YEAR

February 28, 2022

COLOGNE, Germany (February 28, 2022) – Sena Technologies, Inc., the leading company in Bluetooth communication solutions for powersports, is proud to announce the renewal of its partnership with LCR Honda team for the 2022 season of the MotoGP™ World Championship.

Sena has been committed to developing high quality communication solutions for motorcycle enthusiasts for many years; and together with the LCR team, is proud to be part of the championship that is the ultimate expression of motorcycling.

Sena_X_Team_LCR

Technology, passion, and reliability are common values to both brands and are at the heart of this partnership, which aims to spread the advantages of the use of intercom devices among the millions of fans who follow this beautiful sport around the world.

For those who move through urban traffic, train on the racetrack or embark on the adventure of a lifetime aboard their motorcycles, the use of communication systems to make their experience safer and more enjoyable is more and more widespread.

"We are honored to be back together with LCR in the 2022 motoGP world championship" Said Tae Kim, CEO of Sena Technologies Inc. " This partnership is very important to us, our brands share strong values such as innovation and competition and this is the key to a successful cooperation."

"We are happy to have Sena on board for the third consecutive year and to help communicate the brand around the world to the millions of MotoGP™ fans; in the past seasons we have established a solid communication and event engagement with Sena customers, which we want to further enhance during this season!" said Lucio Cecchinello, manager and founder of LCR Honda Team.

Alex-Marquez-2

Alex Márquez

In his second season with LCR Team and after a nearly podium finish in the last season, Alex comes to the starting line fiercer than ever with the LCR Honda CASTROL Team and the number 73. Alex was twice world champion: in Moto3 in 2014 and in Moto2 in 2019; at the end of 2019 he joined the Repsol Honda team and since 2021 he competes for LCR Honda Team.

Takaaki-Nakagami

Takaaki Nakagami

He has been racing with the LCR Team since 2018 where he proved to be a reliable and consistent member of the team. Nakagami finished the 2021 championship fifteenth, with a fourth place in Spain as his best result of the season. He will continue in the 2022 championship in the LCR Honda IDEMITSU Team.

LCR Honda Team

The LCR Honda team is led by Lucio Cecchinello, who started with two technicians and a van in 1996 and made it the successful team it is today. After nine years in the 125cc class and a move to the 250cc class in 2002, the LCR team has been racing in the MotoGP™ class since 2006. Cecchinello's team has achieved a total of 85 podiums and 24 wins over the years and is committed to being a professional, multicultural and hardworking team with the full support of Honda.

The 2022 MotoGP Season Calendar is particularly intense and DORNA has already confirmed 21 races. The season will kick off on the first weekend of March 2022 with the Qatar Grand Prix to conclude, as per tradition, with the Valencia GP on November 6, 2022.




About Sena Technologies, Inc.

Established in 1998, Sena Technologies, Inc. is the leading innovator in the motorcycle and outdoor sports communication market. After long standing success producing enterprise level Bluetooth® networking products, Sena released our first Bluetooth intercom headset for motorcyclists in 2010: the SMH10. Sena has continued to lead the category by developing innovative motorcycle and outdoor sport communications devices, including intercoms with integrated cameras, smart helmets, Mesh intercom technology, and a variety of software and apps which power and control the hardware.

In addition to and as a result of producing technically innovative products for enthusiasts, Sena has come to be the Bluetooth communication supplier of choice for the industry’s leading motorcycle and helmet OEMs. Leveraging our longstanding design and development expertise, Sena has partnered with many other manufacturers to bring Bluetooth communication to a wide variety of brands and retailers. Sena’s products are offered worldwide through its global network of distributors, retailers and OEM partners.

With 20 years of technical development experience behind us, Sena continues to produce innovative communication solutions for 2-wheel and outdoor enthusiasts worldwide. We now look forward to satisfying the needs of our customers and partners through the next 20 years and beyond.

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