In just a few weeks, the Sturgis Motorcycle Rally kicks off over a weeklong event of festivities. On August 2nd, thousands of riders, concert fanatics, and street-food enjoyers will descend on the town of Sturgis for ten days of entertainment. With Sturgis in the prime location of the Black Hills of South Dakota, motorcyclists have access to various trails, so you can take your bike on a spin to places such as Mount Rushmore, Crazy Horse, and other scenic areas!

Sena will be a part of the annual event, being a host and participant to a variety of activities at the rally. We’ll be checking out the various offerings of Sturgis as thrill-seeking riders, but we’ll be present at the following locations:

• On-site with J & P Cycles at their Lazelle store
• Promoting + Giveaway with Law Tigers at the Sturgis Motorcycle Museum
• Participating at Camp Zero’s campground spot
• Supporting the Bell Brawl Stunt Competition

Want to learn more about what we’ll be doing at each location? Read on to find out!

Sales and Support at J & P Cycle Sturgis  (August 3rd - 11th)

Our sales team will be out at the J & P Cycles retail store during the entirety of the rally. Stop by if you need assistance or if you’ve decided to make the leap into Bluetooth communications with Sena!

Law Tigers + Sena Giveaway at the Sturgis Motorcycle Museum (August 2nd - 11th)

Our staff will be hosting a booth with Law Tigers in front of the Sturgis Motorcycle Museum on Main Street. Our booth will consist of a giveaway of some of Sena’s communications tech! Prizes include a Cavalry or Momentum Bluetooth integrated helmet, a 30K Bluetooth communication system with Mesh Intercom, and a 10C Pro Bluetooth communication and camera system. The booth will be host to a few motorcycles courtesy of the museum, so you can admire history while participating in a sponsored giveaway! If you’ve been looking for an opportunity to get your hands on a communication device, come on over and enter for your chance to win!

A Sponsoring Partner of Camp Zero’s Campground (August 2nd - 11th)

Camp Zero’s callback to the motorcycle rally days of yore return for another year of dirt and debauchery. The campgrounds are free game for wild activities such as parties, races, music, drinks, and more! If you want to take a dip on the wild side, park your bike at the campground, pitch your own tent, and settle in for some crazy fun all week long!

The Bell Brawl at the Buffalo Chip Crossroads (August 4th, 3-6pm)

Have you ever wanted to see what a V-Twin looks like performing a sky-high wheelie? The performers at the Bell Brawl at the Crossroads perform acrobatic feats on a motorcycle that will make your head spin, blowing your mind on the potential tricks that you couldn’t believe were possible. Sena is a supporting sponsor at the event and in addition, the event is free to attend. Bring your camera or smartphone; you won’t wanna miss some downright insane tricks!

Now that you’ve read a little about our plans, what are you most excited about? Let us know what you’re looking forward to at Sturgis in the comments!