Sturgis 2020: And the Party Goes On!

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Sturgis 2020: And the Party Goes On!

August 7, 2020

The Sturgis Motorcycle Rally is back for another round, this time for its 80th anniversary! From August 7th through the 16th, scores of riders, concert fanatics, and street-food vendors will once again arrive at the town of Sturgis for ten days of motorcycle entertainment. Located by the Black Hills of South Dakota, motorcyclists have access to various trails, so you can take your bike on a spin to places such as Mount Rushmore, Crazy Horse, and other scenic areas!

Sena will once again be at Sturgis, providing thrill-seeking riders with sales, support, and goodies at the following locations:

Want to learn more about what’s going on at each location? Read on to find out!

Sales and Support at J & P Cycle Sturgis 

Our sales team will be out at the J & P Cycles retail store during the entirety of the rally. Stop by if you need assistance or if you’ve decided to make the leap into Bluetooth and Mesh communications with Sena! This might be the right time to buy a 50R or 50S!


Law Tigers at the Sturgis Motorcycle Museum

Law Tigers will have a booth set in front of the Sturgis Motorcycle Museum on Main Street. In celebration of 80 years of Sturgis, the folks at Law Tigers will be giving away free swag and over $80K worth in prizes! Sena’s contributions to the prize pool include the sleek 50R Mesh 2.0 Intercom system and the recent 5S Bluetooth Intercom system, so stop by for your chance to win! And don’t forget to check out Sturgis Motorcycle Museum for its rich history and information about the event!

Partnering at Camp Zero’s Campground 

The good times at Camp Zero are returning for another year of dirt and debauchery. The campgrounds host wild activities such as parties, races, music, drinks, and more! If you’re looking for a place to go wild and rally like the good old days, park your bike at the campground, pitch (or rent!) your own tent, and settle in for some crazy shenanigans all week long!







Bell Brawl in the Rain