March 14, 2023
Cologne, Germany (March 2023) - Sena Technologies, Inc, the leading brand in communication solutions for motorcycling and outdoor sports, is ready to hit the track again by supporting the LCR Honda team for the 2023 MotoGP™ season.
For years, Sena has been committed to developing cutting edge and reliable communication solutions for motorcyclists around the world, and the partnership with the LCR Honda team, which competes at the highest level of motorcycling, is the culmination of a path of innovation and success.
Technology, passion and competition are the shared values behind the renewal of this collaboration, which aims to promote Sena products and the benefits of using a motorcycle communication system among the many MotoGP™ fans and enthusiasts.
"By now we are starting to feel at home with LCR!" said Tae Kim, CEO of Sena Technologies Inc. "The renewal of this partnership is very important for us. There is no other sector in our industry that has the media capacity and passionate audience that MotoGP™ has. It is a unique opportunity to generate awareness for our brand. “
"We are delighted to have Sena 'on board' for the fourth consecutive season and to help promote the brand to the millions of MotoGP™ fans; over the years there has been an excellent synergy between our brands that can only be fuelled by the great passion we share," said LCR Honda Team Principal Lucio Cecchinello, who founded the team in 1996.
THE TEAM PROTAGONISTS
Alex Rins - LCR Honda CASTROL Team.
2023 will see the debut of Alex Rins for LCR Honda. Rins - born in Barcelona in 1995 - made his rookie season in MotoGP™ in 2017 and, since then, has proved to be a consistent rider capable of standing on the top step of the podium on several occasions.
Alex is also an enthusiast of motocross, winter sports and cycling, which, like many professional riders, he often incorporates into his athletic training, and will be Sena's new brand ambassador for the 2023 season.
Takaaki Nakagami - LCR Honda Idemitsu Team
Now in his sixth season in MotoGP, all of them with the LCR Team, Nakagami has recovered from a serious injury to his right hand that hampered him last season and is ready to return to the saddle more fiercely than ever.
Lucio Cecchinello - LCR Honda Team Principal
After a career in racing, Lucio Cecchinello could not give up the adrenaline and excitement of the track. He founded his team in 1996 and in just 10 years has taken it from the grassroots to the premier class. Fully supported by Honda, with numerous podiums and victories in various categories, the LCR team is a professional, multicultural and hard-working team.
About Sena Technologies Inc.
Sena is the leading brand for Mesh and Bluetooth® Intercom™ communication devices for motocycling. Sena has been successfully innovating the motorcycle communication industry for more than a decade and has since expanded its technology know-how into the cycling, outdoor, and industrial markets. Sena's wide range of products offers a secure way to communicate, enabling adventure enthusiasts to #RideConnected and teams to #WorkConnected in real time. Sena offers its products worldwide through its global network of distributors, resellers and OEM partners.