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April 5, 2017

Want to attend a motorcycle event or rally in 2017? Check out our motorcycle events calendar below to see which shows Sena will be at this year. At Sena we attend many motorcycle industry events of all shapes and sizes globally. We are a bunch of motorcycle nuts that love to get out there meet you guys and show you all what new products we’re rolling out. Whether it’s a local event, trade show, motorcycle rally or anything else there’s a good chance our team will be there or at least one of our dealers. This year we’ve already attended Daytona Bike week, the Tokyo Motorcycle show, and March Moto Madness GS Giants just this past weekend, and have many more upcoming motorcycle rallies and events around the globe still to come. View our motorcycle events calendar below to see where we will be attending this year!

Motorcycle Events 2017

RawHyde Adventure Days (Santa Clarita, California) 4/12-4/16

Taking place at RawHyde Ranch, RawHyde ADV days is meant to teach riders anything they have ever wanted to learn about adventure riding. Whether you’re new to the game or a long time rider RawHyde Adventure days is full of hundreds of people who have a passion for adventure riding. Those attending can look forward to a weekend full of adventure and camaraderie and a whole lot of riding. For those of you attending this event there was a change of venue, the event will be taking place at RawHyde Ranch near Santa Clarita, California.  

Laughlin River Run (Laughlin, Nevada) 4/26-4/30

Pack your bags for the 35th annual Laughlin River Run! Between the bikes, the gambling, the concerts and more this is one rally you won’t want to miss out on. Come stop by our booth and say hello we are sure to be having a blast at this one. It is estimated that 70,000 plus bike enthusiasts will show their faces at this year’s event.


Overland Expo West (Flagstaff, Arizona) 5/11-5/14

We will be an exhibitor at the Overland Expo taking place in May in beautiful Flagstaff, Arizona. If you have attended before you know what a great time this event is, it will be held a a new location for 2017. What is overlanding? According to the events site overlanding is, but not limited to, exploring by your own self-contained means usually by vehicle or adventure motorcycle. Overlanders focus on the journey just as much as the destination. We can’t wait to meet everyone out in Flagstaff! Click below to watch our video from last year. https://www.youtube.com/watch?v=JxN2nf7ekAQ  

Americade (Lake George, New York) 6/5-6/10

Americade is America’s largest multi-brand motorcycle touring rally. The event draws upwards of 100,000 people each day of it’s week long festival of motorcycling. The rally is set in beautiful upstate New York and attracts tourers, sport-tourers, and cruising motorcycle enthusiasts. This is one of the many motorcycle rallies that we look forward to every year!


BMW MOA (Salt Lake City, Utah) 7/13-7/16

This event is held by the BMW Motorcycle Owners of America and 2017 is their 45th annual BMW MOA Rally. This event is exclusive to BMW MOA members and their guests. Utah is home to some amazing rides located just outside the rally site. One of our favorite parts of BMW MOA is the vintage motorcycle display, you will see tons of a kind bikes older than you are! There will be onsite camping for those who love to camp, but also plenty of hotel accommodations in the surrounding areas.


Sturgis (Sturgis, South Dakota) 8/4-8/13

Sturgis Motorcycle Rally is a 10-day event that typically draws about half a million people. Throughout the event there are tons of beautiful rides taking place in South Dakota's iconic Black Hills. From the concerts to the 100's of vendors to the overall camaraderie and love for motorcycling Sturgis is definitely a rally everyone should attend at least once in their lifetime. Sena will be in attendance this year and we are definitely looking forward to a wild time.


Wing Ding (Grapevine, Texas) 8/29-9/2

Wing Ding 39 is here and it's taking place in Grapevine Texas. Wing ding is the ultimate Honda Gold Wing and touring bike convention. People from all over the country gather to meet fellow Gold Wing enthusiasts, see their favorite brands (like Sena!) at the trade show, and watch live entertainment. If you have a Honda Gold Wing, Wing Ding is one of the upcoming motorcycle events you won’t want to miss.


AIMExpo (Columbus, Ohio) 9/21-9/24

The American International Motorcycle Expo is moving from Orlando, Florida to Columbus, Ohio for 2017. We are excited for a change of scenery for AIMExpo, knowing how fun the city of Columbus is. AIMExpo is arguably the largest stage in the motorcycling and powersports industry, which brings together press, the biggest brands, press, and consumers for one game changing event. Check out the clip from last year’s event below: https://www.youtube.com/watch?v=SxjgRLqVNHQ  

EICMA (Milan, Italy) 11/7-11/12

EICMA is the granddaddy of them all. EICMA is where all of the big name brands in the motorcycling industry come together and show their latest and greatest creations. This is where we at Sena give consumers a preview of what we’re working on, and will release the following year. The International Motorcycle Exhibition takes place in Milan Italy and brings together motorcycle enthusiasts from across the globe.

Cycling Events 2017

In addition to motorcycle events and rallies we will be attending a few shows in the cycling industry. We are debuting the first-ever Bluetooth integrated cycling helmet, the Sena X1 and will be showing it off at a few shows in 2017.

Sea Otter Classic (Monterey, California) 4/20-4/23

The Sea Otter Classic is a celebration of cycling that essentially kicks off the North American cycling season. Our team will be there in full force ready to show you our awesome new X1 and X1 Pro cycling helmets. The Sea Otter Classic attracts every type of cyclist from urban riders to mountain biking, and it takes place in the beautiful Monterey County in Northern California.


Eurobike (Friedrichshafen, Germany) 9/2

Eurobike is the largest cycling industry trade show in Europe. The show draws a massive global audience and is open to the public on Saturday September 2nd for an all out festival day. The Festival day includes live entertainment, demos on popular products, and the chance to see hundreds of your favorite brands showing off their latest and greatest products. If you are a cycling enthusiast and will be in the Friedrichshafen area on September 2nd, you won't want to miss Eurobike 2017. Take a look at last year's event below: https://www.youtube.com/watch?v=RZXNXSnkFis  

Interbike (Las Vegas, Nevada) 9/20-9/22

Interbike takes place in viva Las Vegas and is the largest international cycling show that happens every year here in the states. Interbike is unique in that it has an outdoor demo day where visitors can put products to the test, as well as the traditional trade show portion inside Mandalay Bay right on the Las Vegas Strip. Hundreds of new products will be on display from your favorite brands including the Sena X1 and X1 Pro helmets. Make sure to stop by and say hello to our team if you will be attending Interbike!


Thank you for reading along, we hope to see you at a couple events this year! Looking forward to seeing you in our next post. For more information about Sena products click here.