Privacy Policy

Sena Technologies, Inc. (“we,” “us,” or “Sena”) respects the privacy of everyone that use our websites, applications, and other online products and services. This privacy policy (“Privacy Policy”) is designed to inform you about the type of information that we gather about you, how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of that information.

You acknowledge that this Privacy Policy is part of our Terms of Use (the “Terms”) (available at www.sena.com/privacy_policy).  Capitalized terms not otherwise defined in this Privacy Policy shall have the same meaning as defined in the Terms.

BY ACCESSING AND USING OUR SERVICES, YOU AGREE TO BE BOUND BY ALL OF TERMS AND CONDITIONS SET FORTH IN THIS POLICY. As used herein, the term “Service” or “Services” include our websites, content, applications, and other online products and services, unless specifically stated otherwise. If you do not agree to these terms, please do not access or use our Services.

Information You Provide to Us:  When you engage in certain activities available within our Services (such as registering for a user account, using our applications, ordering a product or service, registering your purchases, subscribing our newsletter, or submitting or posting content), we may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to engage in these activities. If you elect to engage in these activities, however, we may ask that you provide us personal information, including:

Information We Collect When You Use Our Services: When you use our Services, we collect information, including:

We collect technical information and usage data, which may be linked and identified with your account, by using cookies and other tracking technologies. We may use cookies to store certain types of information each time you use our Services. To find out more about how we use cookies, please review the additional information in this Privacy Policy under the Section entitled “Cookies and Similar Technologies.”

Shared Content/ Interaction and Communications among Users.  When you use social features included in our Services (such as a forum, message board, group talk or chat, or other communication tools included in our Services), we collect information about you, including:

When you participate in social features, the information that you disclose will be visible to anyone who has access to our Services and may also be viewable outside of our websites or Services. You should exercise caution in all public postings, as the information you voluntarily disclose can be viewed publicly and can be collected and used by third parties. It may result in the disclosure of private information, for which we are not responsible.

We may use your personal and non-personal information for a variety of purposes.

To provide our products and services: We will use your information, including personal information, to operate our business and provide our products and services to you.  For example, we may use such information to:

To provide you support:  We will use your information, including personal information, to provide product and customer support services.  For example, we may use your information to:

Commercial Messaging:  We may also use the information collected from you to contact you with information that we believe will be of interest to you and to improve our promotional offers.  For example, we may send you newsletters, promotions, offers, and information about new product, service, or events.  

Other legal purposes:  We may also use your information for any other purpose as we determine, in our discretion, to be necessary or required to ensure the safety and/or integrity of our users, employees, third parties, public, and/or our Services, or to comply with requirements of any applicable law.

We may share information about you in the following ways:

With other users and general public:  You may share information with other users or general public while you use the social features of our Services.  

With the general public:  Any information you upload, communicate, or otherwise make available in a public forum, such a community message board or public post, will be accessible by everyone.

With other users of our apps.  We offer apps for mobile device that enables motorcycle riders to plan, share and track their ride information with other riders. Our apps (such as our RideConnected app) may allow users to engage in group voice talk and share their precise location data and other tracked or planned route information with other app users.  While you have some control over the level of sharing, certain information about you will be always public.  

With other third parties:  We may share your information with other third parties such as following.

Our use and disclosure of any non-personally identifiable information about users in aggregated and/or anonymized forms are not subject to this Privacy Policy, and such information may be disclosed to others without limitation and for any purpose.

We want to make sure that your personal information is accurate and up to date.  You can access and update most of your basic information by logging into your account and selecting to edit your profile.  If you need to access, update, or delete other personal information that we may have, you can submit your request in writing to privacy@sena.com.  Before we permit your access or update your personal information, we may ask you to verify your identity and/or provide additional information.  Where permitted by law, we may reject requests that are unreasonable or impractical.

Information that you have shared via our Services on any social network or third party platform cannot be amended or deleted by us where it is in the control of that social network or third party platform. In addition, where any third party copies information which you have made available via the use of our Services, we may not be able to amend or delete it because it may not be in our control.

We may, from time to time, send you e-mail regarding our products and services. In addition, we may occasionally send you direct mail about products and services that we feel may be of interest to you. Only Sena (or a marketing service provider working on behalf of Sena) will send you these direct mailings. If you do not want to receive such mailings, simply tell us when you give us your personal information. Each commercial email we send you will also have an instruction how to opt out of receiving such communication.

You also have choices with respect to cookies, as described below. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies some parts of our Services may not work properly.

The security of your personal information is important to us. We maintain appropriate technical and physical safeguards to help protect your personal information against unauthorized disclosure or access, destruction or alteration.  However, no security measure is perfect, and for that reason, we cannot guarantee the security of your information.  Therefore, you hereby agree to use our Services at your own risk.  We do not assume the responsibility for the unauthorized use or access to your information under our control.  

From time to time, we may use the “cookies” feature of browser applications that allows us to store a small piece of data on your computer or mobile device about your visit to our site.

We use cookies and similar technologies to enable you to sign in and to facilitate and customize your online experience. For example, we use cookies to deliver content specific to your location or interest, keep track of your shopping cart, store your preferences and other information to save you time and make your use of the site easier.  

We also use cookies and similar technologies to help us learn how you use our Services over time.  This information may be used to, among other things, analyze and track data, understand your online activity and determine which areas of our site are useful or need improvement.

Third parties may also use cookies on our Services. For instance, third party analytic services integrated into our Services will place cookies on your device to track and collect traffic data.  We also utilize Facebook Like button and similar social tools of other social networks, including Twitter, Instagram, and YouTube, who may themselves also put cookies on your device when you click the Like button or other similar links.

Please note that these third parties collect and use information under their own privacy policies, and we have little control over these third party cookies.  Please consult the respective privacy policies for these external services to understand their practice concerning privacy.  Third party analytics companies and other external services that operate in our Services include the following:

You can choose whether to accept cookies by changing the settings on your browser. However, if you choose to disable this function, your experience at our Web site may be diminished and some features may not work as they were intended.

We currently do not recognize or respond to Do Not Track (DNT) signals as no DNS standard has been adopted.  

Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. Our websites and Services may contain advertising or third party services (such as Facebook Like button or links to third party websites).  Third party websites accessible from our websites have their own privacy policies and data collection, use and disclosure practices. Additionally, advertising or third party services may collect information about you through the use of cookies, and we do not control this collection of information.  If you visit a third party website or use a third party service, you should consult that site’s or service’s privacy policy. We are not responsible for the policies or practices of third parties.

Our Services are intended for general audience and not for – and we don’t direct them to – anyone under 13.  We do not knowingly collect personal information from children under the age of 13.

The information collected subject to this Privacy Policy is controlled by Sena in the United States.  In addition, Sena may subcontract the processing of your data to or otherwise share your data with third parties, including outside service providers and business partners who may be located in the United States or countries other than your country of residence.  This means that your information may be transferred to, stored and/or processed in the United States and other countries other than where you live.  The data and privacy laws in these countries may not be as comprehensive as, and less stringent than, the laws in your country of residence.  By using our Services, you expressly consent to your personal information being transferred to recipients in other countries and being store and processed in the servers located in other countries (including the United States) than your country of residence.

California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties.  If you are a California resident and would like to request this information, please submit your request in email to privacy@sena.com.

From time to time, we may update this Privacy Policy to clarify our practices or to reflect new or different privacy practices, such as when we add new features.  If we modify this Privacy Policy, we will notify you via a notice on our home page (www.sena.com) or by other means.  Any change, update, or modification to this Privacy Policy will become effective on the day they are posted unless stated otherwise.

You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and to be aware of any modifications. Your continued access or use of our Services will constitute your acceptance of our Privacy Policy as changed. If you do not agree to our Privacy Policy, as amended, you must stop using our Services.

If you have any questions about or complaints in relation to our Privacy Policy, please contact us by sending a letter to:

Sena Technologies, Inc.
Attn: Legal Division
15375 Barranca Pkwy., Ste. B-107
Irvine, CA 92618

You may also contact us by e-mail at privacy@sena.com.