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June, 26, 2017

Sena Officially Releases X1 Cycling Helmet


Sena’s proven Bluetooth technology is now fully integrated in a sleek and stylish bicycle helmet.

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IRVINE, Calif. (June 26, 2017) — Sena, the industry leader in Bluetooth innovation for the motorsports, action sports, and outdoor activities market, has released their breakthrough smart helmet into the cycling market. The X1 Helmet, the world’s first fully integrated Bluetooth helmet for cycling, is now available worldwide and ready to rock the cycling industry with Sena’s proven, cutting edge technology.

The X1 is equipped with a fully integrated Bluetooth communication system. Stay in touch with up to three riding companions via the built-in intercom. Bluetooth 4.1 allows for riders to easily pair the helmet to their smartphone to listen to data and cues from fitness apps, GPS directions, music, and even take and make phone calls – easily controlled by the user-friendly three-button design on the side of the helmet. Sena’s current product line up also includes compatible remote controls, cameras and more.

The open ear speakers are built into the helmet above both ears to deliver high quality audio to the rider in any condition, while also allowing riders to maintain complete awareness of their surroundings for a safer ride.  The microphone is seamlessly integrated into the front of the helmet for optimal functionality and equipped with Sena’s patented Advanced Noise Control™ technology for minimal wind and background noise.  Whether a rider is focused on fitness training or an urban rider commuting to work, the X1 was created to enhance the cycling experience in every way imaginable. The sleek and lightweight design of the X1 is ideal for any cyclist and is available in quartz white, indigo blue, orion gray and jet black in adjustable sizes of M and L for $199.

Sena will be rolling out the X1 Pro in the next few months which has the same functionality and design as the X1, but comes with a QHD camera built directly into the center of the helmet. The X1 Pro is the full package allowing riders to capture seamless audio and video of their ride. Record up to 2 hours of QHD quality (1440p) video or (1080p) video. The X1 Pro will be available for $349.

For an even closer look at the X1, visit our YouTube Channel.


The X1 can be purchased at directly through Sena here from and keep your eyes peeled and ask for this revolutionary new helmet at cycling retailers nationwide. Interested dealers please contact with any inquiries.

About Sena Technologies Inc.

Sena Technologies, Inc. is the global leader in Bluetooth Innovation for the motorsports, action sports and outdoor sports lifestyles – enabling real-time communication in the thick of the action. Sena offers its products worldwide through its global network of distributors, retailers and OEM partners.  

For information on Sena Technologies Inc. and its products, please visit or contact


Twitter: @senabluetooth

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