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February, 15, 2015

Sena’s Revolutionary 20S Bluetooth Headset Selected as a Winner for 2015 Powersports Business’ NIFTY 50

Sena Communication System Recognized for Cutting Edge 4.0 Bluetooth Technology

SAN JOSE, Calif. (Feb. 13, 2015)Sena Technologies, Inc., the global leader in Bluetooth Innovation for the motorsports, action sports and outdoor sports lifestyles, was honored as one of the Nifty 50 products chosen by Powersports Business for 2015, specifically highlighting the revolutionary 20S Motorcycle Bluetooth Communication System, a state-of-the-art motorcycle and powersports Bluetooth communication system. The 16th annual Powersports Business Nifty 50 list highlights the latest and greatest products and services in the powersports industry. Chosen by the editors of Powersports Business, Rider, Thunder Press and Snow Goer, the winners were selected due to their potential to aid in dealer success and ultimately provide premium quality and experience for sports enthusiasts everywhere. As a trusted industry leader, Sena offers advanced Bluetooth technology products that meet the needs of motorcycle riders, powersports fanatics and the overall outdoor obsessed.

20S Antenna Unfolded

“With the launch of the 20S, our main priority continues to be focused on creating the ultimate outdoor experience that combines leading edge technology, clear communication and consistent reliability,” said Tae Kim, President and CEO of Sena Technologies, Inc. “We are incredibly proud that the 20S has been named as one of the Nifty 50 products by Powersports Business as we have worked extremely hard to create a product so innovative and different than anything on the market today. This award only proves how dedicated we are to enhancing every adventure out there and we look forward to continuing to provide products that push the limits.”

For 2015, Sena’s 20S was recognized for its top performance and innovation, showcasing groundbreaking new Bluetooth technology that cannot be found anywhere else. The 20S represents an evolution of an already impressive product line with remarkable features revolving around aerodynamic design, versatility and ease. The Bluetooth 4.1 technology increases performance and reliability while simultaneously allowing increased high definition audio quality. With the 20S riders can maintain hands-free control with intuitive voice commands, as well as take and accept phone calls, and listen to music or voice GPS navigation voice instructions. The 20S also includes the Audio MultitaskingTM feature, offering a seamless blend of incoming and outgoing audio, creating a mixed audio experience as opposed to the traditional interruption based audio technology of other Bluetooth devices on the market.

Sena is devoted to its customers long after the purchase and to ensure that the Sena 20S, along with the full Sena product line, is always up-to-date with the latest Bluetooth technology, firmware upgrades are free to all registered Sena customers. In addition to the 20S, Sena also offers a full product that includes several communication and camera devices, including the all-new Sena Prism, which are individually tailored to each rider’s specific need and contain the most up-to-date technology and innovative features.
For more information about the Sena 20S, as well as the full Sena product line, please visit The 20S will be featured in the February issue of Powersports Business Magazine.


About Sena Technologies Inc.

Sena Technologies, Inc. is the global leader in Bluetooth Innovation for the motorsports, action sports and outdoor sports lifestyles – enabling real-time communication and optimal performance in the thick of the action. Since its first and flagship product, the SMH10 Bluetooth intercom/headset for Motorcycle helmets, the most cutting-edge technological designs have allowed riders across powersports and motocross to change the way they communicate while charging tracks and courses worldwide. With cyclists, action sports and outdoor sports enthusiasts taking advantage of its impressive communications and onboard technologies – coupled with its sheer innovation in creating new perspectives with Bluetooth audio action camera technology – Sena is enhancing the lives of speed demons and action-seekers for the better. Sena currently offers its products worldwide through its global network of distributors, retailers and OEM partners.

For more information on Sena Technologies Inc. and its products, please visit or Contact us.
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