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November, 5, 2013

Sena to Debut All-New Devices for 2014 Product Line at EICMA Show

Sena Adds All-New 20S and Bluetooth Action Camera for User Experience Innovation

SAN JOSE, Calif. (Nov. 4, 2013) – Sena Technologies, Inc., a Bluetooth innovator in the motorcycle and outdoor activities market, today announced the upcoming international launch of their all-new Bluetooth communication devices at the 71st International Motorcycle Exhibition (EICMA), in Milan, Italy, November 7-10, 2013. Sena officially launched their new products for 2014 during their North American debut at the 2013 American International Motorcycle Expo (AIMExpo) in Orlando, Fla. earlier this year. Being added to the product line for 2014, the new additions include the 20S, Bluetooth Action Camera, the Sena Expand, Bluetooth Audio Pack, and Bluetooth Mic & Intercom. The all-new products build upon Sena’s advanced Bluetooth technology to offer all-new, industry-leading innovation initiatives as well as expand on the features of previous product line up, in range and distance, intercom capabilities with additional users, and audio quality as well as advanced noise cancellation technology.

“Sena focuses on continuously moving forward and creating new products that are innovative and contain the latest technology. Debuting the all-new products is very exciting for our team as we are officially venturing past traditional communication devices and moving in the action camera industry,” said Tae Kim, President and CEO, Sena Technologies Inc. “Although we had the opportunity to debut the products in North America we are looking forward to the official international debut and sharing the exciting news with the rest of the industry. The new products have been well received by all and we expect the same excitement and interest at EICMA.”

The all-new products being added to the 2013 product line up include the 20S, Bluetooth Action Camera, the Sena Expand, Bluetooth Audio Pack, and Bluetooth Mic & Intercom.




The all-new Sena 20S is a state-of-the-art motorcycle and powersports Bluetooth communication system providing a sleek and aerodynamic design that offers a versatile jog dial to maximize the ease of use for riders. The 20S features several industry firsts for the motorcycle Bluetooth communication headset market including the introduction of Bluetooth 4.1 technology with dual Bluetooth communication modules, to create one of the most advanced Bluetooth headsets on the market. The new Bluetooth technology increases the performance and reliability of the headset while also allowing for increased high definition audio quality. Along with Audio MultitaskingTM feature, the rider can experience a seamless blend of incoming and outgoing audio to create a mixed audio experience versus the traditional interruption based audio technology of other Bluetooth devices on the market. Intuitive voice commands have been built into the 20S to ensure riders can maintain hands free control while riding. With the 20S, users can call hands-free with their Bluetooth mobile phone, listen to stereo music, FM radio or voice instructions of GPS navigation by Bluetooth wirelessly, and have intercom conversations in full duplex with a passenger or other riders. The 20S will be available for ordering at the end of 2013 with single kit pricing of $299 (279Euro with VAT) and shipping will begin at the start of 2014.


Sena Prism


The Sena Bluetooth Action Camera is the first camera on the market to provide authentic Bluetooth technology. The all new action camera is Bluetooth 4.1 capable with 1080p HD video recording featuring Bluetooth-based remote control and voice prompt. The Bluetooth function of the camera is exclusive to Sena and creates a whole new experience for the user by providing unique Bluetooth capability such as remote voice recording, remote control, and useful voice feedback from the operations. For motorcycle riders, Sena provides a unique mounting accessory, QRMM (Quick Release Motorcycle Mounting) system, which enables riders to quickly attach and detach the camera to change the view through the use of a variety of mounting options such as wind shield mount, fog lamp type mount, and side mirror mount. The Bluetooth Action Camera will be available for ordering at the end of 2013 with motorcycle kit pricing of $399 (399 Euro with VAT) and shipping will begin at the start of 2014.




The Sena Expand is a Stereo headset with long-range Bluetooth intercom designed specifically for outdoor sports activities that do not require the use of helmets. With the Sena Expand, users can call hands free on their Bluetooth mobile phone, listen to stereo music or voice instructions of GPS navigation as well as have intercom conversations in full duplex with up to four companions. The easy-to-access and intuitive intercom makes the Sena Expand a perfect companion for outdoor sports and offers users a headset option that allows them to stay connected that doesn’t require a helmet to be secure. The Sena Expand is priced at $189 (179Euro with VAT) and will be available for shipping in December.


Bluetooth Audio Pack
for GoPro®


The Sena Bluetooth Audio Pack for *GoPro® is a specially designed adapter for the GoPro® Hero3 creating a unit that will provide Bluetooth capabilities. The new unit is designed to connect to both Sena and non-Sena Bluetooth units allowing users to record audio to accompany the video. The Sena Bluetooth Audio Pack allows for voice recording from Bluetooth headsets and receives up to four microphone inputs with a conference intercom feature. The unit is perfect for single adventures or group adventures and helps enhance video by allowing voice recordings to narrate the video and capture the entire experience. The Bluetooth Audio Pack is priced at $99 (99Euro with VAT) and will be available for shipping in November.


Bluetooth Mic & Intercom


The Sena Bluetooth Mic & Intercom is an ultra-slim, light weight microphone that allows users the functionality of making intercom calls. The unit also functions as a microphone when paired with the Sena Bluetooth Action Camera or Sena Bluetooth Audio Pack, and offers the ability for voice recording to accompany the videos. Additional features of the unit are the ability to work as a headset and intercom through the use of an earphone as well as communication with other Bluetooth intercom devices. The Sena Bluetooth Mic & Intercom allows for up to a four-way intercom conference and features voice prompts for ease of use while riding. The Sena Bluetooth Mic & Intercom is priced at $149 (139Euro with VAT) and will be available for shipping in the December.

Sena offers a full range of Bluetooth communication systems allowing motorcycle and scooter riders to stay fully connected and engaged while riding as well as staying safe with hands free technology. For 2014 Sena is bringing more products to market than ever before with innovative products recently launched and more to come.

For more information about Sena Technologies’ current and all-new products, visit

About Sena Technologies Inc.

Sena Technologies Inc. is a leading provider of Bluetooth communication devices, including Bluetooth motorcycle intercom. Since its first and flagship product, the SMH10 Bluetooth intercom/headset for Motorcycle helmets, Sena has been a leading provider of Bluetooth communication systems for power sports and other outdoor activities. Sena offers its products worldwide through its global network of distributors, retailers and OEM partners.

For more information on Sena Technologies Inc. and its products, please visit Follow them on Facebook at or on Twitter @senabluetooth. For media inquiries, please contact



* GoPro® is a registered trademark of Woodman Labs of San Mateo, California. Sena Technologies, Inc. (“Sena”) is not affiliated with Woodman Labs. The Sena Bluetooth Pack for GoPro® is an after-market accessory specially designed and manufactured by Sena Technologies, Inc. for the GoPro® Hero3 allowing for Bluetooth capabilities.