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July, 25, 2014

Sena Technologies, Inc. to Sponsor Backcountry Discovery Routes Non-profit Organization


Bluetooth Headset/Intercom Provider to Sponsor Upcoming Route Development Projects

Press release_GP10

SAN JOSE, Calif. (July 24, 2014) – Sena Technologies, Inc., a Bluetooth innovator in the motorcycle and outdoor activities market, announced their support and sponsorship of the Backcountry Discovery Routes (BDR) non-profit organization as they help to preserve off-highway routes for dual-sport and adventure motorcycle travel. With multiple projects all over the United States, Sena plans to elevate the motorcycle experience by providing the new and highly anticipated 20S Bluetooth communication system and Prism, Sena’s first action camera on the market, giving BDR members the opportunity to communicate with one another using high-definition audio quality while documenting their passion and commitment to their mission.

“We are thrilled to have Sena support us in our many endeavors to preserve backcountry motorcycle opportunities for generations to come. With several current projects, Backcountry Discovery Routes members needed the best technology to better communicate with each other, and to record the entire experience,” said Inna Thorn, BDR Manager. “We hope that we can continue to educate others about preservation and inspire them to explore the backcountry on two wheels.  Having Sena’s products along for the ride can only help our organization, and make BDR adventures safer and more enjoyable.”

“Backcountry Discovery Routes is a great opportunity for Sena to support its fellow riding community. With such a strong and important message behind them, Sena’s involvement solidifies our own passion for motorcycle riders and adventure seekers,” said Tae Kim, President and CEO of Sena Technologies, Inc. “We know that our latest products, the 20S and Prism, will be extremely beneficial for the riders and are looking forward to supporting such a meaningful group of talented and dedicated individuals.”

Backcountry Discovery Routes is a nonprofit organization aimed to create safe and established off-highway routes for present and future motorcycle generations. By mapping new routes, providing free GPS tracks and advice and documenting their achievements through photos and videos, BDR is able to educate the motorcycle community about managed travel on public lands. Now, with the new Sena 20S and Prism, BDR can uphold their message and showcase what their efforts have and will accomplish.

The Sena 20S is the newest Sena motorcycle and powersports Bluetooth communication system with a sleek and aerodynamic design offering a versatile jog dial to maximize the ease of use. The 20S features several industry firsts for the motorcycle Bluetooth communication headset market including the introduction of Bluetooth 4.1 technology with dual Bluetooth communication modules, to create one of the most advanced Bluetooth headsets on the market. The new Prism is the first camera on the market that provides authentic Bluetooth technology, exclusive to Sena. With remote voice recording, remote control and voice feedback capabilities, the Prism is the perfect addition to every adventurer seeker.

Sena offers a full range of Bluetooth headset, intercom, and action camera units allowing motorcycle riders and outdoor action adventurers to stay fully connected and engaged while exploring and staying safe and engaged with hands free technology.

For more information about Sena Technologies’ products, visit

About Backcountry Discovery Routes
Backcountry Discovery Routesis a 501(c)(4) non-profit organization whose mission is to establish and preserve off-highway routes for dual-sport and adventure motorcycle travel. Through education, advocacy, and promotion of responsible motorcycle travel, BDR seeks to preserve backcountry motorcycling opportunities for generations to come. BDR’s current projects include Washington Backcountry Discovery Route, Utah Backcountry Discovery Route,Colorado Backcountry Discovery Route, Arizona Backcountry Disocvery Route, and Idaho Backcountry Discovery Route.

About Sena Technologies Inc.
Sena Technologies, Inc. is a leading provider of Bluetooth communication devices, including Bluetooth motorcycle intercom. Since its first and flagship product, the SMH10 Bluetooth intercom/headset for Motorcycle helmets, Sena has been a leading provider of Bluetooth communication systems for power sports and other outdoor activities. Sena offers its products worldwide through its global network of distributors, retailers and OEM partners.

For more information on Sena Technologies Inc. and its products, please visit Follow them on Facebook at or on Twitter @senabluetooth. For media inquiries, please contact