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July, 25, 2013

Sena Technologies, Inc. Becomes Newest Member of the Motorcycle Industry Council

Bluetooth Headset/Intercom Provider Expands Support of the Motorcycle Industry

SAN JOSE, Calif., (July 24, 2013) – Sena Technologies, Inc., a Bluetooth® innovator in the motorcycle and outdoor activities market, has announced they have officially become a member of the Motorcycle Industry Council (MIC). The MIC is a nationally recognized organization that works to promote and support the motorcycle industry by providing industry information and fostering relationships between members. Becoming a MIC member will allow Sena to take responsible action as a member of the continuously growing motorcycle industry and motorcycle community. Through the use of education on government relations, industry statistics, technical support, and relationships with other MIC members Sena will be able to support the industry through active participation in industry issues and conversations as well support motorcyclists through events, outreach, and product experiences.

“Becoming a member of the Motorcycle Industry Council will allow Sena to build stronger relationships with motorcyclists and other members as well as be up to date on all news and information affecting the motorcycle industry,” said Sam Kim, Vice President of Marketing, Sena Technologies Inc. “Sena has experienced exceptional success with their line of Bluetooth headset and intercom devices and is looking forward to continuing to grow and be a part in the continued success of the industry.”

“The Motorcycle Industry Council is pleased to welcome Sena Bluetooth to the over 500 powersports businesses as members of the MIC,” said Scot Begovich, Senior Vice President of Membership Relations. “We look forward to their involvement in preserving, protecting, and promoting motorcycling through the industry’s various programs and committees.”

The Motorcycle Industry Council is made up of more than 500 members nationwide including manufacturers, distributors, dealerships and publications. Sena qualified for a membership with the MIC due to their regular active engagement of the U.S. motorcycle industry and having maintained a history of good business ethics and support of the industry. The MIC works towards supporting its members and the industry through the continued development of statistics, public opinion, government efforts and business benefits and communications. Sena is bringing more products to market than ever before for 2013, and with the support of the MIC will continue to enhance their products and customer experiences with industry knowledge, events and member relationships.

For more information about Sena Technologies Inc. or its products, visit


About Sena Technologies Inc.
Sena Technologies Inc. is a leading provider of Bluetooth communication devices, including Bluetooth motorcycle intercom. Since its first and flagship product, the SMH10 Bluetooth intercom/headset for Motorcycle helmets, Sena has been a leading provider of Bluetooth communication systems for power sports and other outdoor activities. Sena offers its products worldwide through its global network of distributors, retailers and OEM partners.

For more information on Sena Technologies Inc. and its products, please visit Follow them on Facebook at or on Twitter @senabluetooth. For media inquiries, please contact Tiffany Egner at (951) 719-1040 or