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February, 1, 2011

Sena Technologies & Custom Chrome Partner to distribute the SMH10 Bluetooth Communication Product Line.

San Jose, CA (February 1, 2011) – Sena Technologies has agreed to a partnership to have Custom Chrome, a global leader in V-Twin parts and accessories distribution, offer the SMH10 Bluetooth Communication products to their dealers throughout the United States.

The SMH10 is a Bluetooth v2.1 Class 1 Stereo Headset with a long-range Bluetooth Intercom designed specifically for motorcycles. With the SMH10, you can call hands-free on your Bluetooth mobile phone, listen to stereo music or the voice instructions of GPS navigation wirelessly, and have intercom conversations in full duplex with a passenger or other motorcycle riders.

Thanks to the latest Bluetooth v2.1 and advanced digital processing technology, the SMH10 offers the best sound quality for both incoming and outgoing sound in its class. Also, the easy-to-access and intuitive button operations make the SMH10 a perfect companion for motorcycles.

“Having CCI accept the Sena SMH10 product line is a real thrill for us. CCI is the best at what they do and being a part of the CCI family of products will give Sena real boost in the market place”, according to Rick Grassadonia – North American Sales Manager for Sena Technologies.

“Custom Chrome is always looking for innovative products that will bring more enjoyment to the riding experience,” says Holger Mohr, President and CEO of Custom Chrome. “Sena has developed a product that will give riders more comfort and options to while on the road. We could not be happier with our new partnership and to be able to deliver this innovative product to our family of dealers.”

About Sena Technologies, Inc.
Sena Technologies, Inc. is a leading provider of Bluetooth Communication Devices including Bluetooth Motorcycle Intercom. Sena offers its products worldwide through its global network of distributors, resellers and OEM partners. For more information, please visit

About Custom Chrome, Inc.
Today, Custom Chrome is one of the worlds largest independent suppliers of aftermarket parts and accessories for Harley-Davidson  motorcycles. A true leader in the industry, Custom Chrome has it’s headquarters located in Morgan Hill, CA and four distribution centers strategically placed around the globe to provide fast service to dealers worldwide.