September, 6, 2017
Sena Returns to Interbike With an Expanded Smart Helmet Product Line
LAS VEGAS, Nevada. (September 6, 2017) – Sena, the industry leader in Bluetooth innovation for the motorsport and outdoor activities markets, will be back for the second year at 2017 Interbike Trade Show in Las Vegas. After this year’s highly anticipated release of the X1 and X1 Pro Cycling helmets, Sena has earned a coveted spot in the cycling industry and has no plans of slowing down.
Interbike is unique among other cycling-industry shows, being that its first two days are outdoor demo days where dealers, retailers, and members of the media have the opportunity to ride and test out the products they will then see on the show floor. The following three days are expo days offering retailers and media members an exclusive look of never before seen products. Held just off of the Las Vegas strip at the Mandalay Bay Convention Center, the show is expected to see over 20,000 attendees and Sena will be located at Booth #21181 during all three expo days.
At Interbike 2016 Sena debuted the revolutionary X1 and X1 Pro Cycling helmets, which have since hit the market and even took home an Interbike Innovation Award for 2017. The X1 is the world’s first fully integrated Bluetooth cycling helmet, allowing for seamless smartphone connectivity via Bluetooth 4.1 to listen to music, GPS navigation, make and answer phone calls, and even receive data from fitness apps through the built in HD quality speakers. The X1 Pro is the all-in-one package, which includes a QHD bicycle helmet camera in addition to the many features already packed into the X1. X1 Pro users will be able to use the Sena Camera App to instantly preview and download the footage from the helmet’s built-in camera. The X1 retails for $199 USD, while the X1 Pro retails for $349 USD.
Sena is expanding their cycling helmet product line with the Sena R1 Bluetooth integrated Road Cycling Helmet, an aerodynamically designed helmet that is equipped with MIPS safety technology and has the same feature set as Sena’s original X1. Sena will also have 2 additional helmet prototypes on display at the show, along with Sena’s existing outdoor activities product line.
“This is our second year at Interbike Trade Show, we will be expanding our cycling product line and are ready to show the industry our latest innovations.” says Sena CEO, Tae Kim “We’re proud to have taken our proven technology from the motorcycle industry and show the cycling world what they’ve been missing.”
Looking for more than 4 connections? The X1 and R1 can easily connect to the Sena RideConnected App to intercom with a virtually limitless amount of riders over an infinite range, so long as you are connected to a mobile network. Sena offers a variety of products perfect for every cyclist, learn more here. For a closer look at our cycling products in action, head over to our YouTube channel.
Meet professional Triathletes and Sena Adventure Seekers Silvia Ribeiro and Rafael Goncalves at the Sena Booth (#21181) on Thursday September 21st from 1-3PM. Silvia and Rafael currently use Sena Prism Action cameras and will be at our booth meeting Interbike attendees and talking about the latest Sena products.
About Sena Technologies Inc.
Sena Technologies, Inc. is the global leader in Bluetooth Innovation for the motorsports, action sports and outdoor sports lifestyles – enabling real-time communication in the thick of the action. Sena offers its products worldwide through its global network of distributors, retailers and OEM partners.
For information on Sena Technologies Inc. and its products, please visit
www.Sena.com or contact email@example.com.