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February, 27, 2015

Cycle Gear Announced as Sena Technologies’ Newest Retail Partner

Sena Bluetooth Products To Be Available at More than 100 Cycle Gear Locations Nationwide

SAN JOSE, Calif. (Feb. 26, 2015)Sena Technologies, Inc., the global leader in Bluetooth Innovation for the motorsports, action sports and outdoor sports lifestyles,, announced Cycle Gear, the largest and fastest growing retailer of motorcycle parts and apparel in America, as the newest retailer to carry Sena’s innovative Bluetooth products. In business since 1974, Cycle Gear is committed to carefully selecting and selling only the world’s best brands and is now carrying Sena products, specifically the 20S Motorcycle Bluetooth Communication System and the SMH10 Bluetooth Headset and Intercom. Currently available for immediate purchase, Cycle Gear is aggressively expanding their retail availability of Sena products and has inventory on hand in all 112 nationwide retail locations.

“Developing a retail partnership with Cycle Gear is exactly what Sena was looking for to take our business to the next level. Cycle Gear has an incredible network of retail locations across the country allowing motorcycle and powersports enthusiasts to walk into more than 100 locations and experience Sena’s revolutionary product line,” said Tae Kim, President and CEO of Sena Technologies, Inc. “At Sena, customer service remains one of our top priorities and making our products available for immediate purchase from such a well-known and established retailer helps continue to position us as the leader in Bluetooth communications systems.”

“As Cycle Gear continues to grow at a record pace, it’s important for us to ensure we’re working with some of the best manufacturers in the world and Sena is definitely in that category. Their most recent line-up of products such as the 20S is incredible and we are very excited to see how well their products will be received by our customers,” said Bill Beers, Senior Vice President of Merchandising. “We at Cycle Gear are very selective with what we carry and all of our products must meet our very high standards. Along with their impressive technology, Sena has some of the best quality and workmanship in the industry and we are confident that our customers will enjoy the Sena products for years to come.”

Sena’s 20S Motorcycle Bluetooth Communication System and SMH10 Bluetooth Headset and Intercom are currently available at all 112 retail Cycle Gear locations in addition to being available at Customers can also order all Sena motorcycle products at any of the Cycle Gear locations.

For more information about Sena’s full product line, please visit
For More information about Cycle Gear, please visit


About Sena Technologies Inc.

Sena Technologies, Inc. is the global leader in Bluetooth Innovation for the motorsports, action sports and outdoor sports lifestyles – enabling real-time communication and optimal performance in the thick of the action. Since its first and flagship product, the SMH10 Bluetooth intercom/headset for Motorcycle helmets, the most cutting-edge technological designs have allowed riders across powersports and motocross to change the way they communicate while charging tracks and courses worldwide. With cyclists, action sports and outdoor sports enthusiasts taking advantage of its impressive communications and onboard technologies – coupled with its sheer innovation in creating new perspectives with Bluetooth audio action camera technology – Sena is enhancing the lives of speed demons and action-seekers for the better. Sena currently offers its products worldwide through its global network of distributors, retailers and OEM partners.

For more information on Sena Technologies Inc. and its products, please visit or Contact us.
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