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September, 2, 2015


Members of the American Motorcyclist Association now have exclusive access to revolutionary Sena Technology products for less, thanks to an exclusive discount from the AMA’s newest member-benefit partner.

“Modern technology enhances the ride, and we’re pleased that a global leader in cool tech for motorcyclists is supporting the AMA with an exclusive discount for our members,” said AMA Chief Operations Officer Jeff Massey.

AMA members receive a 15 percent discount off Sena Technology products purchased at The code for activating the discount is available in the Members Only section of

“We’ve been first and foremost dedicated to the unique needs and perspectives of motorcycle riders,” said Tae Kim, president and CEO of Sena Technologies Inc. “Our proud partnership with the AMA will enable its members to share their unique experiences using our category-defining ‘audio action camera’ technology and award-winning Bluetooth-powered communication systems. We’re proud to offer an exclusive discount promo code for AMA riders, and we look forward to continuing our everlasting support of the motorcycle community across the United States and beyond.”

Sena Technology’s creations are highly engineered solutions focused on distinct motorcycle and outdoor sports needs and perspectives. As an example, the company’s Prism Bluetooth “audio action camera” interfaces seamlessly with Sena communication units to allow riders to share a unique mix of voice and visual. Stunt rider Jason Britton demonstrates this integration in the following video:

In addition to providing this exclusive member benefit, Sena Technology is sponsoring a number of AMA riding series in 2015. Sena is the title sponsor of AMA Flash Tours, a supporting sponsor of the AMA Long Rider Program, a supporting sponsor of the AMA Premier Touring Series, a supporting sponsor of the Beta AMA National Dual Sport Series and a supporting sponsor of the Yamaha Super Ténéré National Adventure Riding Series. For information on all AMA recreational riding events and series, see

For a full list of Sena Technology products and full descriptions of their functions, see

For more information about the benefits of AMA membership, including free roadside assistance to members who sign up for automatic renewal, see

About Sena Technologies Inc.

Sena Technologies, Inc. is the global leader in Bluetooth Innovation for the motorsports, action sports and outdoor sports lifestyles – enabling real-time communication and optimal performance in the thick of the action.  Since its first and flagship product, the SMH10 Bluetooth intercom/headset for Motorcycle helmets, the most cutting-edge technological designs have allowed riders across powersports and motocross to change the way they communicate while charging tracks and courses worldwide. With cyclists, action sports and outdoor sports enthusiasts taking advantage of its impressive communications and onboard technologies – coupled with its sheer innovation in creating new perspectives with Bluetooth audio action camera technology – Sena is enhancing the lives of speed demons and action-seekers for the better. Sena currently offers its products worldwide through its global network of distributors, retailers and OEM partners.

About the American Motorcyclist Association

Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world’s largest motorcycling rights and event sanctioning organization, the AMA advocates for riders’ interests at all levels of government and sanctions thousands of competition and recreational events every year. The AMA also provides money-saving discounts on products and services for its members. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit

For more information on Sena Technologies Inc. and its products, please visit or contact (949) 716-3793 or  


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