Sena Technologies Inc<\/a>, the global leader in the integrated communications systems, and Team dsm-firmenich PostNL, UCI World Tour team and 2017 Giro d’Italia winner, have announced a renewal in their partnership for the 2024 UCI race year.<\/p>\n\n\n\n A pioneer in integrated motorcycle communications<\/a> systems, Sena launched their first integrated communication systems in cycling helmets<\/a> in 2020, and shortly after, began speaking with professional cycling teams to better understand their needs. What resulted was a communication solution for riders and sports directors based on Sena\u2019s advanced communication protocol, Mesh Intercom\u2122, allowing an unlimited number of athletes to communicate with the team director and teammates while racing, with unparalleled sound quality and enhanced focus on the race.<\/p>\n\n\n\n “We are excited to continue our partnership with Team dsm-firmenich PostNL, as it represents an important step in enhancing in-race communication at the highest level of cycling. We are proud that Sena\u2019s technology can not only bridge the gap left by traditional race radio, but also elevate the overall rider and team experience with the state-of-the-art communication equipment. Team dsm-firmenich PostNL’s quest for innovation and drive to improve performance align perfectly with Sena\u2019s focus on technology.\u201d – Tae Kim, CEO of Sena Technologies Inc.<\/strong><\/em><\/p>\n\n\n\n