SENA Announces New Title Sponsorship of Gran Fondo National Series Revolutionizing Cycling Communication

September 17, 2025

Irving, TX – September 16, 2025 – Today Sena Technologies Inc. announces a new Title Sponsorship with Gran Fondo National Series and their six-event series, which includes the USA Cycling Gran Fondo National Championships. The Series will be referred to as the SENA Gran Fondo National Series for the 2026-2027 seasons.

“We are proud to bring an internationally recognized technology brand on as the title sponsor for the Series,” said Gran Fondo National Series Founder and Director, Reuben Kline.

Smart Helmets and hands-free communication via Bluetooth® Intercom or Mesh Intercom™ make cycling safer by allowing riders to relay critical information about road hazards, flat tires, and mechanical issues to riders within a radius of about half a mile. Riders can also listen to turn-by-turn directions through their helmets, avoiding the need to check maps or handlebar-mounted devices. Built-in microphones and speakers eliminate the need for earphones, so riders stay connected while still hearing surrounding traffic.

“We are proud to partner with Gran Fondo National Series to introduce this easy-to-use, unobtrusive technology to cyclists throughout the United States. While other helmets only protect against the most serious injuries, the best measure against an accident is not to let it happen in the first place by constantly being in communication with your riders”, said Jack Woo, Chief Business Development Officer at Sena Technologies.

Benefits to Event Participants

In addition to a branding presence at all Gran Fond National Series events, SENA will provide products for swag bags, podium prizes, raffle giveaways at SENA Gran Fondo National Series events, enhancing the cycling experience for participants across the country.

About Gran Fondo National Series

Founded in 2012 by event director Reuben Kline, the Gran Fondo National Series is the largest and most competitive series of gran fondo cycling events in the United States. Gran Fondo National Series pioneered timed-segment racing into US gran fondo events and has crowned Gran Fondo National Champions and Gran Fondo National Series Champions since 2012. Since 2020, Gran Fondo National Series has been the organizer of the official USA Cycling Gran Fondo National Championships.

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About SENA Technologies, Inc.

Founded in 1998, SENA is a global leader in innovative communication systems, offering advanced connectivity solutions for adventure enthusiasts and professionals. SENA pushes the boundaries of technology with a range of products—from motorcycle helmets to communication systems for outdoor sports, cycling, and industrial environments. Our products integrate cutting-edge technologies such as Bluetooth 5.0 and Mesh Intercom™, ensuring superior user experiences in terms of safety and performance. Whether on the road, in the mountains, or at sea, SENA accompanies its users wherever adventure takes them.

#RideConnected #RideProtected

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Media Contact

Alex Jones

  • US Marketing Manager
  • Email: alex.jones@sena.com
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