Eurobike is the world’s leading trade fair for the cycling industry, bringing together brands, innovators, professionals, and enthusiasts to shape the future of mobility. Taking place from June 25 – 29, 2025, in Frankfurt Messe (Germany), this global event is the ultimate destination to explore the latest trends, technology and breakthroughs in cycling.

This year, we’re excited to showcase our cutting-edge communication solutions at two booth locations:

• Indoor Booth: Hall 11.1 B06
• Outdoor Booth: Open Air F12 H05

Discover our latest products

Our cycling products are equipped with Mesh Intercom™ technology, a system that revolutionizes rider communication by creating a network that connects multiple cyclists without relying on a smartphone. This technology ensures clear and stable audio, even when riders fall out of range and rejoin, making it ideal for group rides, training sessions, or races where coordination and safety are key.

We’re bringing our lineup of advanced cycling communication systems, including:

1. BiKom 20

The world’s most compact and lightweight communicator, designed specifically to meet the rigorous demands of performance cyclists. Weighing only 20 grams, it doesn’t add extra weight to your setup, and its open-ear headset design leaves the ears uncovered, ensuring that users can remain aware of their surroundings and stay safe on the road.

2. S1

Our latest smart road cycling helmet blends communication, safety, and comfort in one lightweight aerodynamic design. Enjoy effortless rider-to-rider communication through the integrated speakers and a microphone, allowing users easy interaction with other cyclists. The built-in taillight with adaptive lighting improves visibility like never before, thanks to four brightness settings.

3. U1

Designed for e-bike enthusiasts, it combines superior safety and urban performance. It is equipped with a dual antenna that ensures users stay easily connected in urban areas and its noise-canceling technology minimizes traffic noise. Its durable, safety-certified construction meets strict standards, providing reliable protection against impacts.

Don’t miss the action

We’ve planned a series of exciting activities during the show:

Live Testing – you can take our latest cycling device, the Sena BiKom 20, on the outdoor test track to experience seamless group communication with your fellow cyclists and #RideConnected #RideProtected. Just come to our outdoor booth (F12 H05) and ask our staff to equip you.

S1 Circuit Party – celebrate with us and learn more about the revolutionary S1 helmet. On Thursday 26th June, from 16.30, we’ll welcome you with food and drinks. Here you’ll also have the chance to meet experts from the industry, journalists, influencers and Team Picnic Post NL athletes for tips and tricks to better your sport.

Giveaways – in our outdoor booth you’ll find activities like ‘spin-the-wheel’ where you can win exciting prizes like exclusive gear and merchandise. We will also host a raffle in our indoor booth during the S1 Circuit Party where you’ll have the chance to win something unique.

Schedule a meeting with team Sena

Interested in discussing business opportunities? Book a dedicated time with our team. Reach out to us at sales.eu@sena.com to arrange a meeting during the show.

What about a story angle, partnership or press pitch?

Write to us at marketing.eu@sena.com

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