SENA ANNOUNCES THE RELEASE OF THE HIGHLY ANTICIPATED R1 BLUETOOTH® ROAD CYCLING HELMET

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SENA ANNOUNCES THE RELEASE OF THE HIGHLY ANTICIPATED R1 BLUETOOTH® ROAD CYCLING HELMET

Protection Meets technology with the sleek R1 Road Cycling Helmet by Sena


IRVINE, Calif. (July 23, 2018)Sena Technologies, Inc., the industry leader in Bluetooth innovation for the motorsports, action sorts, and outdoor activities markets, announces the release of the R1 Bluetooth Integrated Road Cycling helmet. We introduced the X1, the world’s first fully integrated Bluetooth cycling helmet, and now the R1 will pack the same breakthrough communication technology in a sleek new helmet shape.

R1 Bluetooth Road Cycling Helmet

The R1 offers Bluetooth 4.1 technology to pair your smartphone and hear GPS directions, listen to music, take phone calls, and even hear instant feedback and cues from fitness apps monitoring stats such as speed, cadence, and heart rate without distraction. The R1’s fully integrated Bluetooth communication system allows users to talk via intercom with up to three other riders over a half mile distance. Open-Ear audio functionality combined with Sena’s unique communication technology will elevate any ride.

“Whether cyclists are training for their next big race, or simply enjoying a ride with family, the R1 offers user-friendly communication solutions in any situation,” said Sena CEO Tae Kim “Helmet to helmet communication along with smartphone connectivity offer users endless possibilities when riding with the all new R1.”

Riders can navigate through the helmet’s features with the 3-button control integrated directly onto helmet. Speakers placed above the ear offer a safer alternative to riding with in-ear buds. The R1 is designed with an in-mold polycarbonate shell, and will soon be available featuring MIPS (multi-directional Impact Protection) Technology.

Sena offers a two year warranty for issues with the technology within the R1. Future firmware updates will keep your R1 up to date with the latest software from Sena.

The R1 will retail for $229(€259, including VAT), while the MIPS version will retail for $249(€279, including VAT). The helmets can be purchased directly through Sena at www.buysena.com and be sure to ask for the R1 at cycling retailers nationwide.

Interested dealers can contact chris.clarke@sena.com with inquiries.


About Sena Technologies, Inc.
Established in 1998, Sena Technologies, Inc. is the leading innovator in the motorcycle and outdoor sports communication market. After long standing success producing enterprise level Bluetooth® networking products, Sena released our first Bluetooth intercom headset for motorcyclists in 2010: the SMH10. Sena has continued to lead the category by developing innovative motorcycle and outdoor sport communications devices, including intercoms with integrated cameras, smart helmets, Mesh intercom technology, and a variety of software and apps which power and control the hardware.

In addition to and as a result of producing technically innovative products for enthusiasts, Sena has come to be the Bluetooth communication supplier of choice for the industry’s leading motorcycle and helmet OEMs. Leveraging our longstanding design and development expertise, Sena has partnered with many other manufacturers to bring Bluetooth communication to a wide variety of brands and retailers. Sena’s products are offered worldwide through its global network of distributors, retailers and OEM partners.

With 20 years of technical development experience behind us, Sena continues to produce innovative communication solutions for 2-wheel and outdoor enthusiasts worldwide. We now look forward to satisfying the needs of our customers and partners through the next 20 years and beyond.

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