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The Hoody Hoo Throwdown presented by Sena is a moto-scavenger-hunt where participants track their ride using the free smartphone app REVER, planning their own route and riding to as many waypoints as possible. Each stop is worth a predetermined number of points and the rider with the most points wins, with a portion of proceeds going to the Veterans Charity Ride.

For the Hollister event we will meet up in San Jose, CA and launch at noon, with dozens of waypoints scattered throughout the Santa Cruz Mountains to the south. Riders will zig zag through forests, mountains, farmlands, and eventually make their way to the famed Hollister Rally Revival. Scoring ends at 4pm and besides prizes for the top three finishers, awards will be given to the best Instagram post (using hashtag #hhthrowdown), leader at the halfway point, and furthest distance ridden to attend the event. The awards and afterparty will be at the Bolado campgrounds south of Hollister, where the 47 Camp Ride is happening. This gives riders access to live music, food, drinks, and a silent auction with 100% of proceeds going to the Veterans Charity Ride.

Sena is the official title sponsor of the Hoody Hoo Throw Down and will be offering up cool prizes and more at each Hoody Hoo TD event.

500,000 riders, concert fanatics, and street-food enjoyers attend the Sturgis Motorcycle Rally every year. Sturgis is located in the Black Hills of South Dakota, only minutes away from Mount Rushmore, Crazy Horse, Devils Tower, Custer State Park, and some of the most scenic riding in the country.

Come visit Sena at any of our locations:

• On site with Law Tigers at their Main street location
• On site with J&P Cycles at their Lazelle store
• On site with Black Hills Harley Davidson
• On site during the Bell Brawl Stunt Competition at the Chip