These new motorcycle communication systems combine Bluetooth 6.0, AI-Based Noise Cancellation, wireless charging, a replaceable battery, and an all-new thumbwheel interface in a sleek, rider-focused design.

IRVING, Texas – August 5, 2026 – Sena Technologies, Inc., the global leader in motorcycle communication, today announced the launch of the all-new APEX and APEX PLUS Bluetooth communication systems designed for riders who expect their technology to be as connected, adaptable, and effortless as the rest of their lives.

Motorcycling is evolving, and so are the riders behind the handlebars. Whether commuting across the city, meeting up for a weekend ride, or discovering new roads with friends, the APEX and APEX PLUS were built to make communication simpler and more intuitive without sacrificing performance.

Featuring Bluetooth 6.0 connectivity, AI-Based Noise Cancellation, magnetic helmet mounting, wireless charging support, and Sena’s first Modular Sandwich Battery system, APEX and APEX PLUS introduce a fresh approach to motorcycle communication that prioritizes convenience, customization, and everyday usability.

“Today’s riders expect technology to be simple, intuitive, and ready whenever they are,” said Dr. Lee, Senior Vice President of Product at Sena Technologies. “The APEX and APEX PLUS were designed to remove friction from the riding experience by making communication easier, charging more convenient, and customization more accessible than ever before.”

Bluetooth

The APEX delivers reliable 2-way Bluetooth intercom communication for riders who prefer to keep things simple, while the APEX PLUS expands the experience with 4-way Bluetooth intercom capability, making it easier than ever for riding groups to stay connected on every adventure. Both systems offer communication ranges of up to 1 mile (1.6 km) and up to 20 hours of talk time, providing all-day performance for wherever the ride goes next.

Modular Sandwich Battery System

One of the defining features of the APEX Family is its replaceable battery system, allowing riders to swap batteries in seconds instead of waiting for a recharge. Every APEX and APEX PLUS includes an additional battery and a dual charging dock, keeping riders powered through longer days on the road. Compatibility with Qi wireless chargers adds even more flexibility whether charging at home, in the garage, or between rides.

New Thumbwheel Interface & Customization

The communication systems also introduces Sena’s new thumbwheel control, giving riders fast, tactile access to volume, music, calls, and intercom functions without taking their focus off the ride. Personalization also takes center stage with customizable faceplates available in Matte Black, Alpine White, and Silver Stone, allowing riders to match their communication system to their motorcycle, helmet, or personal style.

Key Features

• Bluetooth 6.0 connectivity
• APEX: 2-Way Bluetooth Intercom
• APEX PLUS: 4-Way Bluetooth Intercom
• Up to 1 mile (1.6 km) Bluetooth intercom range
• Up to 20 hours of talk time
• Second Generation 40mm HD speakers
• AI-Based Noise Cancellation
• New Glove-Friendly Thumbwheel Interface
• Modular Sandwich Battery System
• Included spare battery and dual charging dock
• Magnetic helmet mounting
• Wireless charging compatibility
• IPX7 waterproof construction
• Customizable Faceplates
• Limited Lifetime Warranty

For more information about APEX, APEX PLUS, and Sena’s complete lineup of motorcycle communication systems, visit Sena.com.

About Sena Technologies Inc.: Founded in 1998, SENA is a global leader in innovative communication systems, offering advanced connectivity solutions for adventure enthusiasts and professionals. SENA pushes the boundaries of technology with a range of products—from motorcycle helmets to communication systems for outdoor sports and industrial environments. Our products integrate cutting-edge technologies such as Bluetooth and Mesh Intercom, ensuring superior user experiences in terms of safety and performance. Whether on the road, in the mountains, or at sea, SENA accompanies its users wherever adventure takes them.

#RideConnected

Media Contact

• Tim Seargeant
• Phone: +1 (972) 777-6808 ext. 262
• Email: marketing.us@sena.com