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August, 29, 2016

Smart Cycling Helmet Press Release

FOR IMMEDIATE RELEASE

SENA UNVEILS REVOLUTIONARY SMART CYCLING HELMET AT EUROBIKE 2016

Sena Smart Cycling Helmet Press Release

FRIEDRICHSHAFEN, Germany (August 31, 2016) Sena Technologies, Inc., an industry leader in Bluetooth innovation for the motorsport and outdoor activities market, debuted today the world’s first Bluetooth and QHD Action camera integrated cycling helmet, exclusively to media, dealers and trade members at the 2016 Eurobike Trade Show in Friedrichshafen.

Eurobike, which started in 1991, is the World’s leading trade show for the cycling industry. The show attracts 45,870 cycling enthusiasts on its public days along with 1,766 journalists from 39 different countries. The Sena booth will be located at Hall A4-807.

The Sena Smart Helmet for Cycling packs in today’s top of the line technology with the seamless functionality you need for your ride, all in a sleek and extremely lightweight design, equipped with a fully integrated Bluetooth communication system and QHD camera. Stay in touch with up to three riding companions, listen to music, monitor speed, cadence, and heart rate, while recording video all the way to the finish line.

“Eurobike is a place where cycling enthusiasts come together from all over the world with one common interest, a love for cycling,” says Sena CEO, Tae Kim “It is the perfect place to unveil a revolutionary cycling innovation created with the cyclist in mind to enhance every ride from start to finish.” Cyclists will be able to enjoy their ride like never before with Sena’s new revolutionary helmet.

Eurobike opens its doors to the general public this Saturday, September 3 (9 a.m. – 6 p.m.) and Sunday, September 4 (9 a.m. – 5 p.m.) Cycling enthusiasts will get the unique opportunity to explore new products and innovations in the cycling industry. Tickets are available online at http://www.eurobike-show.com/ or on-site at Messe Friedrichshafen.

About Sena Technologies Inc.

Sena Technologies, Inc. is the global leader in Bluetooth Innovation for the motorsports, action sports and outdoor sports lifestyles – enabling real-time communication and optimal performance in the thick of the action. Since its first and flagship product, the SMH10 Bluetooth intercom/headset for motorcycle helmets, the most cutting-edge technological designs have allowed riders across all outdoor sporting activities to change the way they communicate while charging tracks and crossing finish lines worldwide. With cyclists, action sports and outdoor sports enthusiasts taking advantage of its impressive communications and onboard technologies – coupled with its sheer innovation in creating new perspectives with Bluetooth audio action camera technology – Sena is enhancing the lives of speed demons and action-seekers for the better. Sena currently offers its products worldwide through its global network of distributors, retailers and OEM partners.

For more information on Sena Technologies Inc. and its products, please visit
www.Sena.com or contact (951) 719-1040 or [email protected]

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