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April, 9, 2015

Motorcycle Land Speed Record Holder Valerie Thompson to Share Onboard Perspective with Fans

“America’s Queen of Speed” relies on Sena Technologies to take fans ‘onboard’ with audio action camera footage and voice communications at stunning velocities

VALERIE THOMPSON

SAN JOSE, Calif. (April 9, 2015)Sena Technologies, Inc., the global leader in Bluetooth Innovation for the motorsports, action sports and outdoor sports lifestyles, announced today that seven-time motorcycle land speed record holder Valerie Thompson will use a combined Sena ‘Audio Action Camera’ and Bluetooth Communication Unit system to give fans a peek into her perspective onboard her bike with sights and exclusive sounds/voice as she strives to break records at mind-blowing speeds. Sena will equip Thompson with leading action communication technology including the Prism Bluetooth Audio Action Camera – enabling high-definition video while simultaneously recording Ultra High Definition Bluetooth audio from Sena communication units like the revolutionary 20S Motorcycle Bluetooth Communication System. From Valerie’s own voice, her views on the bike to communicating with racing crew members – fans will now be able to see and hear as the “Queen of Speed” does during a top-speed run.

“We’re absolutely honored to support Valerie Thompson and help take audiences across the globe into her point-of-view as she strives to break new land speed records,” said Tae Kim, president and CEO of Sena Technologies, Inc. “Valerie represents that same spirit of breaking through barriers and paving the way for the future as Sena does – and we’re proud that she will be trusting our revolutionary combination of audio action cameras and highly engineered Bluetooth communication units to paint a unique picture of what she experiences at such high speeds, for fans everywhere.”

As a seven-time motorcycle land speed record holder with a personal best top speed of 217.7 mph, Valerie Thompson has rocketed her way to an impressive list of accolades – including the famed Red Hat of the Bonneville 200 MPH Club as one of a small number of females to garner top honors.

“While fans of my work might have been able to see video footage of my rides in the past, one glaring thing missing was the ability to hear what I’m saying on my bike to mark speeds, distances – and just me yelling at the top of my lungs!” said Valerie Thompson. “The pairing of Sena audio action cameras and communication units give people out there the ability to see exactly what I see in a race, hear the excitement and exhilaration of riding at top speeds and overall experience a new vantage point of a sport that I am incredibly passionate about. Riding at these speeds is such an indescribable feeling that not too many are able to experience in their lifetimes. It is incredible to now be able to share more of what I experience, due to Sena’s commitment to creating innovative technology specifically for us motorcycle riders.”

Sena has rapidly grown into a worldwide leader in Bluetooth communications innovation for the powersports/motorcycle industry – recently launching the first-ever Bluetooth Audio Action Camera to seamlessly integrate with its award-winning lineup of communication units designed to fit into a variety of helmet types and applications. With the specific needs of motorcycle riders as the center of Sena’s innovation for the future, current offerings are just a preview of what is to come – as new inventions wait in the wings to disrupt the industry in the coming year.

Valerie Thompson Background
Valerie Thompson, often referred to as “America’s Queen of Speed,” is a seven-time motorcycle land speed record holder and owner/driver of the Valerie Thompson Land Speed Racing Team. In addition to many accomplishments in land speed racing, she has competed in the All Harley Drag Racing Association and National Hot Rod Association drag racing series. She set a personal best top speed of 217 mph (350.53 KM/H) on her CTEK sponsored BMW S 1000 RR during the October 2014 Texas Mile land speed competition. Thompson is also an official member of the BUB Speed Trials 201 MPH Club, Mojave Magnum 200 MPH Club, Texas Mile 200 MPH Club, ECTA 200 MPH Club and a lifetime member of the prestigious Bonneville 200 MPH Club.

Website: ValerieThompsonRacing.com

About Sena Technologies Inc.
Sena Technologies, Inc. is the global leader in Bluetooth Innovation for the motorsports, action sports and outdoor sports lifestyles – enabling real-time communication and optimal performance in the thick of the action. Since its first and flagship product, the SMH10 Bluetooth intercom/headset for Motorcycle helmets, the most cutting-edge technological designs have allowed riders across powersports and motocross to change the way they communicate while charging tracks and courses worldwide. With cyclists, action sports and outdoor sports enthusiasts taking advantage of its impressive communications and onboard technologies – coupled with its sheer innovation in creating new perspectives with Bluetooth audio action camera technology – Sena is enhancing the lives of speed demons and action-seekers for the better. Sena currently offers its products worldwide through its global network of distributors, retailers and OEM partners.

For more information on Sena Technologies Inc. and its products, please visit www.Sena.com or contact +1(951)719-1040 or mail to [email protected].

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