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July, 9, 2013

Sena Technologies, Inc. to Be Official Bluetooth Sponsor of Sturgis

Bluetooth Headset/Intercom Provider to Sponsor Sturgis Rally and Mayor’s Ride Event

SAN JOSE, Calif.(July 9, 2013)- Sena Technologies, Inc., a Bluetooth innovator in the motorcycle and outdoor activities market, today announced they will be the official Bluetooth sponsor of the upcoming 2013 Sturgis Motorcycle Rally in Sturgis, S.D when riders and bikes take over main street for the 73rd year. Sena will also be sponsoring the 11th Annual Sturgis Mayor’s Ride, a VIP riding experience with Sturgis Mayor, Mark Carstensen. Sena will be showcasing their state of the art 2013 product line, including the all new SPH10H-FM, SMH5-FM, and other new motorcycle Bluetooth headsets in partnership with Renegade Classics. The 73rd Annual Sturgis Motorcycle Rally takes place August 5-11, 2013 in Sturgis, S.D. and the 11th Annual Sturgis Mayor’s Ride takes place Monday, August 5, 2013 starting at the City of Riders Motorcycle Expo.

“The Annual Sturgis Motorcycle Rally is one of the largest rallies in the country and is a great opportunity for Sena to support the riding community. With all of our new products being introduced for 2013, we feel it is extremely beneficial to be in front of such an important audience,” said Sam Kim, Vice President of Marketing, Sena Technologies Inc. “This is the first year Sena will be sponsoring the rally and we are looking forward to being a part of the energy and excitement that motorcycle enthusiasts will bring to Main Street.”

“The City of Sturgis is very excited to have Sena Bluetooth as a sponsor of the Sturgis Motorcycle Rally. We know our rally attendees will be anxious to purchase their great products during their stay in Sturgis,” said Mayor Mark Carstensen. “The City works very hard to build relationships with companies who share our same high standards for excellence and we are very pleased to have Sena Bluetooth as a part of our Sturgis Motorcycle Rally family. They are also a new sponsor for the Sturgis mayor’s Ride, a benefit ride for our Sturgis Volunteer Fire Department and Sturgis Police Reserves.”

In its 73rd year, the Sturgis Motorcycle Rally attracts motorcycle enthusiasts from around the country to experience a week of Main Street madness with thousands of riders and their bikes. Attendees will have the opportunity to explore a wide variety of exhibitors, motorcycle and equipment demos, live concerts, bike shows, and organized rides in the Black Hills of South Dakota. The 11th Annual Sturgis Mayor’s Ride will be led by Sturgis Mayor, Mark Carstensen, and joined by state and local legislators, motorcycle enthusiasts, industry professionals, celebrities and legends riding through several of the Black Hill’s most spectacular two lane roads and byways and will end with a luncheon at Custer State Park. Those attending the five day event will have an opportunity to explore the Sena brand, preview the full 2013 product line and meet with staff for product overviews and in-depth explanations at the Renegade Classics store with multiple locations on Main Street.

Sena offers a full range of Bluetooth headset and intercom units including the all new SPH10H-FM allowing motorcycle and scooter riders to stay fully connected and engaged with hands free technology. The SPH10H-FM is a Bluetooth headset designed specifically for half helmet users and features a built-in FM stereo tuner allowing riders to stay tuned into their favorite FM radio stations. For 2013 Sena is bringing more products to market than ever before with several products recently launched and more to come. All the products Sena offers are individually tailored to each rider’s specific helmet type and need.

For more information about Sena Technologies’ products, visit

About Sena Technologies, Inc.
Sena Technologies, Inc. is a leading provider of Bluetooth communication devices, including Bluetooth motorcycle intercom. Since its first and flagship product, the SMH10 Bluetooth intercom/headset for Motorcycle helmets, Sena has been a leading provider of Bluetooth communication systems for powersports and other outdoor activities. Sena offers its products worldwide through its global network of distributors, retailers and OEM partners. Stay up to date on Sena’s latest product releases and technology upgrades by signing up for its free newsletter.

For more information on Sena Technologies, Inc. and its products, please visit Follow them on Facebook at or on Twitter @senabluetooth. For media inquiries, please contact Tiffany Egner at (951) 719-1040 or [email protected]