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November, 1, 2011

Sena Technologies, Inc. & Polaris Industries, partner to distribute the SMH10 Bluetooth Communication Product Line.

San Jose, Calif. (Nov. 1, 2011)- Sena Technologies teams with Polaris Industries, a leader in high quality off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER, snowmobiles, motorcycles and on-road electric powered vehicles, offering the SMH10 Bluetooth Communication products to their dealers throughout the United States.

The SMH10 is a Bluetooth v2.1+EDR Class 1 Stereo Headset with a long-range Bluetooth Intercom designed specifically for motorcycles. With the SMH10, you can call hands-free on your Bluetooth mobile phone, listen to stereo music or the voice instructions of GPS navigation wirelessly, firmware download capability, (firmware download) and have intercom conversations in full duplex with a passenger or other motorcycle riders.

Thanks to the latest Bluetooth v2.1+EDR and advanced digital processing technology, the SMH10 offers the best sound quality for both incoming and outgoing sound in its class. As the winner of the 2010 Product of the Year from Web Bike World and Dealer News KickStart Top 10 Product of the year, Sena Technologies has become the industry standard for Bluetooth Communication / Intercom systems.

“We are excited to offer the Sena Bluetooth products to Polaris Industries, who is without question the leading Full-Range Powersports vehicle manufacturer in the USA today.”, according to Rick Grassadonia – Sales Director for Sena Technologies.

“This product is the perfect fit for all Polaris and Victory owners that want to stay connected while riding. We are excited to offer such a breakthrough product in entertainment, rider to rider and rider to passenger communication.” Matthew Cardenas- Product Line Developer for Polaris Industries.

About Sena Technologies, Inc.
Sena Technologies, Inc. is a leading provider of Bluetooth Communication Devices including Bluetooth Motorcycle Intercom. Sena offers its products worldwide through its global network of distributors, resellers and OEM partners. For more information, please visit www.SenaBluetooth.com for more information.

About Polaris Industries
With annual 2010 sales of $1.99 billion, Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the PolarisRANGER for recreational and utility use, snowmobiles, motorcycles and on-road electric powered vehicles.
Polaris is a recognized leader in the powersports industry, among the global sales leaders for both snowmobiles and ORVs. The Company has established a presence in the heavyweight cruiser and touring motorcycle market with Victory motorcycles and the acquisition of the Indian motorcycle brand. Additionally, Polaris continues to invest in the Global on-road low speed vehicle industry with internally developed vehicles and the acquisition of Global Electric Motorcars (GEM). Polaris enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.
Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index. Information about the complete line of Polaris products, apparel and vehicles accessories are available from authorized Polaris dealers or anytime at www.polarisindustries.com.