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February, 17, 2015

Sena Technologies Inc. Announces New Distributor Partnership with Western Power Sports

Boise, Idaho-based Distributor to Carry Full Line of Sena Bluetooth Products for Dealers and Retailers Across the United States

SAN JOSE, Calif. (Feb. 17, 2015)Sena Technologies, Inc., a Bluetooth innovator in the motorcycle and outdoor activities market, announced that Western Power Sports (WPS), the fastest growing nation-wide delivery system of power sports industry products, will now stock a full line of Sena power sports products, including their revolutionary 20S Motorcycle Bluetooth Communication System and Prism Bluetooth Action Sports Camera. WPS distributes over 120,000 products to a nationwide network of dealers for off-road and street motorcycles, all-terrain vehicles, snowmobiles, and watercraft. With headquarters based in Boise, Idaho, WPS supplies products using a vast regional warehouse network with locations in Idaho, California, Tennessee, Pennsylvania and Indiana.

“I am very excited to announce Sena’s new partnership with Western Power Sports. With more than 50 years in the power sports distribution business, they have really perfected the distribution model which is why they are a great choice to distribute our Sena products,” said Tae Kim, President and CEO of Sena Technologies, Inc. “Our customers demand excellence from everything that we make and how they get them should be no different. All of us here at Sena are confident that WPS will do a great job at getting products to dealers fast and at very competitive prices.”

“Western Power Sports is proud to announce this partnership with Sena. We strive to carry some of the highest-quality parts and accessories available, and Sena is definitely in that category as the global leader in Bluetooth communication systems,” said Craig Shoemaker, CEO of Western Power Sports. “We are certain that our network of regional warehouses will ensure that our dealers will have access to the entire Sena product line in order to meet their customers’ needs. We are here to help get Sena products in the hands of the dealers as quickly and efficiently as possible.”

WPS will carry new products like the 20S and the Prism Action Camera as well as the Sena Bluetooth Audio Pack for GoPro and the 3S, an entry-level Bluetooth system for off-road and street power sports riders. All of Sena’s products are firmware upgradable and feature their industry leading two-year warranty.

For more information about Sena’s full product line, please visit
For more information about Western Power Sports, please visit


About Sena Technologies Inc.

Sena Technologies, Inc. is the global leader in Bluetooth Innovation for the motorsports, action sports and outdoor sports lifestyles – enabling real-time communication and optimal performance in the thick of the action. Since its first and flagship product, the SMH10 Bluetooth intercom/headset for Motorcycle helmets, the most cutting-edge technological designs have allowed riders across powersports and motocross to change the way they communicate while charging tracks and courses worldwide. With cyclists, action sports and outdoor sports enthusiasts taking advantage of its impressive communications and onboard technologies – coupled with its sheer innovation in creating new perspectives with Bluetooth audio action camera technology – Sena is enhancing the lives of speed demons and action-seekers for the better. Sena currently offers its products worldwide through its global network of distributors, retailers and OEM partners.

For more information on Sena Technologies Inc. and its products, please visit or Contact us.
For media inquiries, please contact [email protected].

Twitter: @senabluetooth
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