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November, 5, 2013

Sena Technologies Features Universal Intercom for Cross-Brand Compatibility

New Firmware Being Launched With State-of-the-Art Universal Intercom Feature

SAN JOSE, Calif. (Nov. 4, 2013) – Sena Technologies, Inc., a Bluetooth innovator in the motorcycle and outdoor activities market, has released a Universal Intercom feature for the full product line of units. The Universal Intercom is a unique technology to the industry as it provides cross-brand interoperability to the users with a conference intercom capability. The advanced technology helps the continued establishment of Sena as the leader in the Bluetooth communication market.

“Sena’s mission towards innovative products and advanced technology has allowed us to continue to provide technological upgrades to our current products as well as all-new products coming to market. Motorcycle Bluetooth systems have improved dramatically, however, the users have not been able to pair two different brands of motorcycle Bluetooth systems. This is unfortunate,” said Sam Kim, Vice President of Marketing, Sena Technologies Inc. “The Universal Intercom feature allows Sena users to have an intercom conversation with Sena Bluetooth systems as well other brand Bluetooth systems. It also enables Sena users to talk with universal Bluetooth headsets as well while on the road.”

The Universal Intercom is a key function of Sena’s headsets and allows riders to communicate via conference intercom with non-Sena Bluetooth products. It reaches a distance of 200 meters (220 yards) to 700 meters (760 yards), depending on the performance of the non-Sena Bluetooth device. The Universal Intercom feature will be provided with the new firmware upgrade as well as all upcoming new products. It will be equipped with the v5.0 firmware for both the SMH10 and SPH10 lines and v2.0 firmware for the SMH5 lines. The new firmware is scheduled to be released in December, and current Sena users will be able to take advantage of new technology with a simple firmware upgrade.

About Sena Technologies Inc.

Sena Technologies Inc. is a leading provider of Bluetooth communication devices, including Bluetooth motorcycle intercom. Since its first and flagship product, the SMH10 Bluetooth intercom/headset for Motorcycle helmets, Sena has been a leading provider of Bluetooth communication systems for power sports and other outdoor activities. Sena offers its products worldwide through its global network of distributors, retailers and OEM partners.

For more information on Sena Technologies Inc. and its products, please visit www.SenaBluetooth.com. Follow them on Facebook at Facebook.com/senabluetooth or on Twitter @senabluetooth. For media inquiries, please contact [email protected].